Description
You know customer journeys matter. But unless your company is the exception, you probably don’t know how well each journey performs. Does it deliver value to customers? Meet short-term and long-term organizational goals? Help improve employee experience? Shine in make-or-break moments? Flow well for the customer? The solution: Evolve from traditional measurement to journey measurement. Learn how to build a metrics framework that helps assess and predict journey performance.
Key takeaways:
- Understand the importance of building a measurement framework for assessing journey performance.
- Learn a five-step process for building a journey measurement framework.
- Get tips on how to get started with journey measurement.
Target audience level: all levels
Vendors mentioned: Kitewheel, Medallia, NICE, and Verint Systems.
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win.
Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks
aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win
in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseTechnical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.