Recent Research
Forrester’s 2025 data shows teams are ineffective at communicating insights and spurring their organizations to take action.
Forrester’s 2025 survey data reveals the most common technologies used by VoC and CX measurement teams and shows some genAI uptake.
Data from Forrester’s 2025 State Of Feedback Management (VoC) And CX Measurement Practices Survey helps organizations close the loop with customers after negative surveys and diversify their efforts for more impact.
Data from Forrester’s 2025 State Of Feedback Management (VoC) And CX Measurement Practices Survey helps leaders meaningfully measure their journeys.
Data from Forrester’s 2025 State Of Feedback Management (VoC) And CX Measurement Practices Survey shows that teams collect a variety of feedback and data — but don’t use it to effectively improve CX.
Forrester’s 2025 data reveals shortcomings in many organizations’ CX measurement practices and culture.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.