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Carrie Johnson

Chief Research Officer

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As chief research officer, Carrie leads a global research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients win, serve, and retain customers.

Prior to this role, Carrie held various research positions in Forrester’s research organization over the past 20 years, including SVP of research and group director for the eBusiness and channel strategy and B2B marketing roles. As an analyst before that, Carrie researched the dynamics and growth of online retailing. In this role, she analyzed consumers’ adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

As chief research officer, Carrie leads a global research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients win, serve, and retain customers.

Prior to this role, Carrie held various research positions in Forrester’s research organization over the past 20 years, including SVP of research and group director for the eBusiness and channel strategy and B2B marketing roles. As an analyst before that, Carrie researched the dynamics and growth of online retailing. In this role, she analyzed consumers’ adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Carrie Johnson's Most Recent Research

Research

Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing...

9 min read
Research

Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel
October 15th, 2012 | Peter Wannemacher , Carrie Johnson

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94%...

19 min read
Research

Benchmark Your eBusiness Strategy And Results

Five Key Metrics For Tracking eBusiness Progress And Maturity
August 31st, 2012 | Carrie Johnson

How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy...

15 min read
Research

Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow
July 25th, 2012 | Carrie Johnson

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B...

5 min read
Research

Mobile eBusiness Key Performance Measurements

May 16th, 2012 | Carrie Johnson , Julie Ask

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals...

6 min read