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Ron Rogowski

VP, Principal Consultant

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Ron is a principal consultant serving customer experience professionals. During his 13-year tenure as a Forrester analyst, Ron has helped companies develop and execute digital-first customer experience strategies. He has pioneered methodologies for evaluating how well companies deliver on the needs and expectations of today's multi-touchpoint customers.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group. During his time at Giga, Ron was responsible for managing its user experience evaluation business. Prior to that, he worked at Kyodo News Markets in Tokyo.

Education

Ron has a BA in English and Japanese from the University of Richmond.

Ron is a principal consultant serving customer experience professionals. During his 13-year tenure as a Forrester analyst, Ron has helped companies develop and execute digital-first customer experience strategies. He has pioneered methodologies for evaluating how well companies deliver on the needs and expectations of today's multi-touchpoint customers.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group. During his time at Giga, Ron was responsible for managing its user experience evaluation business. Prior to that, he worked at Kyodo News Markets in Tokyo.

Education

Ron has a BA in English and Japanese from the University of Richmond.

Ron Rogowski's Most Recent Research

Research

Digital Customer Experience Trends To Watch, 2013

February 13th, 2014 | Ron Rogowski

Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer...

6 min read
Research

The Best And Worst Of Unified Experiences, 2014

February 5th, 2014 | Ron Rogowski II

Today's multitouchpoint customers expect unified experiences that smooth transitions across interactions. To help companies detect and codify systemic...

7 min read
Research

Scenario Design Unifies The Splinternet Customer Experience

January 24th, 2014 | Ron Rogowski

Companies have historically failed to meet the needs of their customers in individual channels. As customers increasingly engage with multiple channels...

10 min read
Research

Forrester's Customer Experience Maturity Framework For Digital

Assessment: The Digital Customer Experience Improvement Playbook
January 24th, 2014 | Ron Rogowski

This report is an update to "Executive Q&A: What Forrester's Customer Experience Maturity Framework Means For Digital" originally published on December...

4 min read
Research

Mobile Moments Transform Customer Experience

Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze
January 24th, 2014 | Josh Bernoff , Julie Ask , Ted Schadler

Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result...

14 min read