Have you ignited action within your organisation? Showcase your company’s achievements with Forrester’s 2025 B2B Awards.

The 2025 B2B Return On Integration Honours
B2B Return On Integration Honours
The 2025 B2B Return On Integration Honours showcase C-Level experts in organisations that have achieved strong product, marketing, sales, and customer engagement alignment and as a result have improved company performance.
Specific criteria include:
- A focus on aligning product, marketing, sales, and customer engagement goals.
- Demonstrated integration of product, marketing, sales, and customer engagement functions across the organisation (must include two or more functions).
- Quantified outcome-based metrics to tell the story of success.
A C-level representative for each B2B Return On Integration Honouree will be asked to join a keynote panel during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are open through 14 July 2025.

The 2025 B2B Programmes Of The Year Awards
B2B Programmes Of The Year Awards
The 2025 B2B Programmes Of The Year Awards recognise outstanding achievements from organisations that have:
- Delivered outstanding achievements in product, marketing, sales, and customer engagement functions.
- Leveraged innovative frameworks and best practices to improve functional performance.
Winners for the B2B Programmes Of The Year Awards will be selected based on role (e.g., heads of marketing, sales, demand and ABM, portfolio marketing and product management, revenue operations, partner ecosystem marketing, customer engagement, and content strategy and operations).
One representative for each B2B Programme Of The Year Award winner will be asked to join an interview-style breakout session during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are open through 16 July 2025.

FAQ
No, the awards are open to both clients and non-clients!
Yes, the questions can be viewed by downloading the nomination packet.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist organisations and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
Winners will be notified in early August 2025.
The winning organisation will be interviewed on stage during a keynote for the B2B Return On Integration Honours and/or a breakout session for the B2B Programmes Of The Year Awards at this year’s Summit.
The keynote session for the B2B Return On Integration Honours with the winning organisation will be recorded and accessible via the digital platform. The breakout session for the B2B Programmes Of The Year Awards will not be recorded.
Forrester will cover a one-night hotel stay and provide complimentary access to the event for up to two representatives from the winning company for our B2B Return On Integration Honours. Forrester will provide complimentary access to the event for one representative from winning companies for our B2B Programmes Of The Year Awards.
Organisations that apply for the B2B Return On Integration Honours must be willing to have a senior executive discuss their company’s alignment efforts and results in a keynote panel on stage at Forrester’s B2B Summit EMEA 2025, while those selected for the B2B Programmes Of The Year Awards must be willing to have a representative participate in an interview-style breakout session.
To be eligible for either award, programmes need to be developed by leaders and teams based in EMEA.
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognises organisations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.
B2B Summit EMEA · October 6 – 8, 2025 · London & Digital
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