B2B Summit
North America

B2B Summit 2026 opened with a clear message from Forrester analysts: the GTM status quo is no longer viable — and incremental change won’t save it.

Across the main stage, keynotes tackled AI‑driven buyer autonomy, the need for a single GTM system, and a fundamental reset of measurement, accountability, and operating models.

From the opening GTM Singularity keynote through sessions on visibility, integration, and Human + AI collaboration, the stage didn’t just inform — it challenged.

After pushing hard on GTM transformation all day, attendees closed the evening with a live performance by Grammy‑nominated, multi‑Platinum‑selling band The Fray.

The Fray delivered a powerful, collective moment — blending nostalgia, momentum, and connection — and reinforcing that B2B Summit creates space not just to think differently, but to feel it together.

The Second City delivered one of the most talked about moments of B2B Summit 2026 — blending sharp improv with real truths about alignment, AI anxiety, and modern GTM pressure.

By turning everyday B2B challenges into live comedy, they proved that even serious transformation can (and should) feel human.

Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.

Unify marketing, sales, product, and customer success under one GTM vision.

Apply proven strategies to optimize performance and show impact where it matters most.

Cut through complexity with research-backed guidance tailored to your role and goals.

Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.

Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.

This event is built for B2B executives, leaders, and teams ready to reinvent GTM for the AI era:

• Marketing Leaders
  Drive growth with precision. Align teams on unified GTM strategy. Activate campaigns that accelerate pipeline and preference.
• Demand & ABM Professionals
  Move beyond MQLs. Engage buying groups. Deliver revenue impact with AI-ready programs and measurable outcomes.
• Customer Leaders
  Deepen engagement. Boost retention. Turn insights into loyalty strategies that scale trust and long-term value.
• Product Teams
  Differentiate with data. Message with precision. Lead with insight that drives market impact and speed.

Solve what’s slowing you down. Build what moves you forward.

• Insight-Rich Sessions
  Actionable presentations from Forrester analysts and GTM leaders tackling AI-driven buyer autonomy.
• Peer Networking
  Connect with leaders facing similar GTM challenges — and share strategies to solve them.
• Hands-On Guidance
  Workshops and roundtables that help you apply insights immediately to accelerate outcomes.
• Strategic Tools
  Frameworks and resources to unify teams and future-proof your GTM strategy.
• Immersive Experience
  Step inside a simulated B2B buying environment through interactive, real‑world scenarios.

Imagine your marketing, sales, and product teams working in lockstep to deliver customer value and accelerate revenue. B2B Summit North America equips you with the insights and frameworks to achieve alignment and turn strategy into impact. Empower your organization to collaborate, innovate, and win in a rapidly changing market.