Hello, GTM Singularity.
AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. At B2B Summit North America, you’ll discover what this inflection point means for your business and how to thrive in a world where buyers control the journey. Join us to turn ideas into action with research-backed frameworks, hands-on sessions, and expert guidance that help you align human and AI, converge brand and demand, and reset accountability for measurable growth. The future of GTM starts here.
Plan & Prosper
Get twice the value for half the price! Now through January 31, register for B2B Summit North America 2026 and get two tickets for the price of one. Take advantage of this limited-time offer and set your team up for success. Use Voucher Code: PROSPER2FOR1.
Clarity. Confidence. Competitive Edge.
Join top marketing, demand, sales, and product leaders to unlock bold strategies, proven frameworks, and future-ready insights from Forrester experts.
Why Attend
B2B Summit is built to help you move faster, align smarter, and lead with impact. Here’s what you’ll gain:
Accelerate Outcomes
Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.
Align Teams
Unify marketing, sales, product, and customer success under one GTM vision.
Drive ROI
Apply proven strategies to optimize performance and show impact where it matters most.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your role and goals.
Build Confidence
Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.
Future-Proof GTM
Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.
Attendee Experiences At B2B Summit
Amazing networking opportunities with the smartest folks in the industry.
— Dylan Freier
Manager of AI Strategy and Innovation, Cisco
Go get excited about the future of B2B. This is the event to bring back some excitement.
— Evan Mitchell
Sr. Growth Account Director, Demandbase
This is the quintessential B2B marketers’ event. Great insights, programming, networking, and more. I’m energized by the content!
— Melanie Waddell
Senior Director Customer Marketing, Honeywell
Who Should Attend
This event is built for B2B executives, leaders, and teams ready to reinvent GTM for the AI era:
- Marketing Leaders
Drive growth with precision. Align teams on unified GTM strategy. Activate campaigns that accelerate pipeline and preference. - Demand & ABM Professionals
Move beyond MQLs. Engage buying groups. Deliver revenue impact with AI-ready programs and measurable outcomes. - Customer Leaders
Deepen engagement. Boost retention. Turn insights into loyalty strategies that scale trust and long-term value. - Sales Executives
Harness AI with clarity. Align incentives. Win post sale with smarter execution and connected GTM workflows. - Product Teams
Differentiate with data. Message with precision. Lead with insight that drives market impact and speed.
What You’ll Experience
Solve what’s slowing you down. Build what moves you forward.
- Insight-Rich Sessions
Actionable presentations from Forrester analysts and GTM leaders tackling AI-driven buyer autonomy. - Peer Networking
Connect with leaders facing similar GTM challenges — and share strategies to solve them. - Hands-On Guidance
Workshops and roundtables that help you apply insights immediately to accelerate outcomes. - Strategic Tools
Frameworks and resources to unify teams and future-proof your GTM strategy. - Immersive Experience
Step inside a simulated B2B buying environment through interactive, real‑world scenarios.
A Preview Of What’s Ahead
Get ready for insights that challenge convention and spark action. Here’s a glimpse of what’s coming to Phoenix:
Opening Forrester Keynote: GTM Singularity
The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market models, upending buyer journeys, disconnecting the customer lifecycle, and consolidating tech stacks. Outdated revenue process funnels, intent signals, and seller tactics are cracking under pressure.
This keynote sets the stage for B2B Summit by exploring what the GTM singularity means, why it’s inevitable, and how leaders must pivot to GTM models that are unified and resilient to engage, calibrate, align, and measure differently. Expect a new blueprint for reinvention.
Speaker: Dave Frankland, VP, Research Director, Forrester
Align Your Team To Drive Growth And Results
Imagine your marketing, sales, and product teams working in lockstep to deliver customer value and accelerate revenue. B2B Summit North America equips you with the insights and frameworks to achieve alignment and turn strategy into impact. Empower your organization to collaborate, innovate, and win in a rapidly changing market.
Different By Design
B2B Summit delivers independent, research-backed insights you can trust. Every session is built for activation: clear direction, practical frameworks, and strategies you can apply immediately to drive outcomes and accelerate progress.
Make The Case. Get The Green Light.
Ready to attend but need budget approval? Use these resources to show how B2B Summit drives results — for you and your team.
The Future Of B2B Starts Here
Ideas spark action. Strategy becomes execution. Join us in Phoenix to tackle what’s holding your team back — fragmented GTM systems, buyer invisibility, and pressure to deliver. Gain the clarity, confidence, and momentum to lead through the GTM singularity and turn disruption into measurable growth.
Event Tickets
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Pricing
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.
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Client
$2,795 USD
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Non-client
$2,995 USD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
Explore The Tracks That Shape GTM’s Future
GTM Transformation
Build a unified and resilient GTM operating system to align your C-suite and accelerate revenue process transformation, pricing strategies, and product management.
Buyer & Customer Experience
Deliver experiences buyers love using best practices for digital engagement, authentic content, personalization, and trial experiences that drive trust and preference.
Engagement & Activation
Re-establish buyer trust and preference with strategies, technologies, and processes that connect disintermediated buyers across the opportunity lifecycle and boost conversion.
Planning & Measurement
Design resilient plans and accountability models that thrive in an AI-powered, buyer-driven landscape—so you can measure impact and prove value with confidence.
Data & Insights
Build AI-ready foundations by aligning your data strategy with frameworks that unlock buying group and buying network intelligence for smarter decisions and faster execution.
Leadership & Org
Lead workforce transformation for human+AI collaboration and rethink roles as GTM singularity reshapes responsibilities.
AI, Agents & Automation
Make informed decisions about generative and agentic AI, and learn how to select, govern, and scale AI agents in GTM workflows.