Turn Ideas Into Action: Align. Accelerate. Deliver.
At B2B Summit North America, strategy meets execution — and you leave with a plan you can act on. Over just a few days, marketing, sales, and product leaders gain the clarity, confidence, and strategic direction that would take months to build internally.
Whether you’re stuck chasing MQLs, losing momentum postsale, blending into the market, or battling team silos, this is where momentum begins. Powered by Forrester’s trusted insights and expert guidance, you’ll leave equipped to turn fresh thinking into real-world initiatives, unlock measurable ROI, and outpace competitors with precision.
Plan & Prosper
Get twice the value for half the price! Now through January 31, register for B2B Summit North America 2026 and get two tickets for the price of one. Take advantage of this limited-time offer and set your team up for success. Use Voucher Code: PROSPER2FOR1.
Clarity. Confidence. Competitive Edge.
Join top marketing, demand, sales, and product leaders to unlock bold strategies, proven frameworks, and future-ready insights from Forrester experts.
Why Attend
B2B Summit is built to help you move faster, align smarter, and lead with impact. Here’s what you’ll gain:
Accelerate Outcomes
Discover how to turn bold ideas into business results — without the delays, misfires, or second-guessing.
Align Teams
Break down silos and build shared vision and execution plans across marketing, sales, and product.
Drive ROI
Apply proven strategies to optimize performance and show impact where it matters most.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your role, goals, and challenges.
Build Confidence
Validate your decisions with insights from Forrester analysts and peers who’ve solved what you’re facing.
Attendee Experiences At B2B Summit
Who Should Attend
This event is built for B2B leaders ready to activate strategy and accelerate outcomes:
- Demand And ABM Professionals
Move beyond MQLs. Activate buying groups. Accelerate revenue with precision and purpose. - Customer Leaders
Deepen engagement. Boost retention. Turn ideas into action that drives loyalty and measurable growth. - Sales Executives
Harness AI with clarity. Optimize compensation. Win postsale with smarter execution and alignment. - Product Teams
Differentiate with data. Message with precision. Lead with insight that drives market impact and speed.
What You’ll Experience
Solve what’s slowing you down. Build what moves you forward.
- Insight-Rich Sessions
Actionable presentations from Forrester analysts and industry trailblazers. - Peer Networking
Connect with leaders who are facing similar challenges — and solving them. - Hands-On Guidance
Workshops and roundtables that help you apply what you learn immediately. - Strategic Tools
Frameworks and resources to take back to your team and put into play.
Different By Design
B2B Summit delivers independent, research-backed insights — no vendor pitches, no bias. Every session is built for activation: trusted knowledge, clear direction, and strategies you can use immediately to drive outcomes and accelerate progress.
Make The Case. Get The Green Light.
Ready to attend but need budget approval? Use these resources to show how B2B Summit drives results — for you and your team.
The Future Of B2B Starts Here
Ideas spark action. Strategy becomes execution. Join us in Phoenix to tackle what’s holding your team back — misalignment, complexity, and pressure to deliver. Gain the clarity, confidence, and momentum to lead what’s next and turn vision into results that matter.
Event Tickets
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Pricing
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.
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Client
$2,795 USD
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Non-client
$2,995 USD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
B2B Summit North America · April 26 – 29, 2026 · Phoenix
Contact us at events@forrester.com.