Master Buying Mayhem
Everything you thought you knew about your customers, markets, and business is changing — dramatically. Buyers are wielding more control with self-service habits, generational shifts are reshaping decision-making, and AI is changing how purchases are influenced. Add complex buying groups and trust erosion to the mix, and the result is absolute mayhem.
At Forrester’s B2B Summit North America 2025, you’ll move from chaos to clarity. Armed with cutting-edge research, proven frameworks, and actionable tools, you’ll walk away with the confidence to take control. Make bold decisions and deliver the customer-centric experiences that today’s buyers demand. The success of your organization depends on it.
Phoenix: The Perfect Backdrop For Your Big Breakthrough!
This year, B2B Summit is landing in the vibrant, sun-soaked city of Phoenix, Arizona! With breathtaking desert vistas and a culture bursting with energy, Phoenix sets the stage for an unforgettable experience.
4 Days of Action. 100+ Sessions. Epic Keynotes. Inspiring Speakers. Live Rock and Roll!
Forrester’s B2B Summit isn’t just another event; it’s an elite gathering of the most ambitious minds in marketing, sales, customer success, and product leadership. This isn’t a passive conference; it’s where meaningful transformation begins. B2B Summit is a hands-on, immersive experience that will align, inspire, and empower your entire go-to-market team. Don’t miss your chance to be part of something extraordinary.
Learn and do
Dive into interactive roundtables, engaging workshops, and action-packed breakouts filled with advice and strategies to deliver real impact.
See and explore
Save time and supercharge your outcomes by connecting with top industry partners and revolutionary solutions providers — all in one incredible space.
Network with a purpose
Mix, mingle, and make lasting connections with fellow senior leaders and the best B2B minds in lively networking events, receptions, and dinners to expand your circle.
Fuel inspiration
Hear groundbreaking research updates from Forrester’s top analysts and insights from industry pioneers to help you push boundaries of what’s possible.
Ask any question
Tap into Forrester’s unmatched, unbiased expertise. Ask your most pressing questions and receive tailored, actionable insights in one-on-one consultations. See analyst coverage areas.
Live At B2B Summit: O.A.R.!
O.A.R. might just be music’s biggest, best-kept secret. The platinum-certified Rockville, MD band has quietly sold out multiple shows at Madison Square Garden, filled Red Rocks Amphitheater a dozen times, earned platinum and gold plaques, lit up the Times Square New Year’s Eve celebration, and built one of the most committed fanbases in the country.
Hear From Our Attendees:
The Forrester Decisions analysts produce the best content in the B2B marketing industry. Because the content is so good, the networking is also good. Smart people attend this event.
— Marcia Trask
VP, Global Campaign Strategy, Integrate
Register Today To Be Part Of The Transformation
Whether you’re navigating the future of buyer behavior, implementing AI strategies, or aligning your go-to-market teams, B2B Summit provides the expertise, tools, and confidence you need to drive success in 2025 and beyond.
Join Us To:
- Unlock growth opportunities and solve your toughest challenges.
- Collaborate with peers and industry leaders from across the globe.
- Tap into Forrester’s renowned research and methodologies.
Don’t overthink it. Grab your tickets, book your itinerary, and make B2B Summit the place where you and your team come together to tackle the barriers holding you back.
Pricing
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Standard
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Client
$3,895 USD
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Non-client
$4,095 USD
Save As A Team!
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply.
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5 Client tickets
$15,580 USD
?$3,116 per ticket
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5 Non-client tickets
$16,380 USD
?$3,276 per ticket
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.
B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital
Contact us at events@forrester.com.