All sessions, unless otherwise indicated, are available in person and in the digital experience. Digital session content will be available on demand according to posted schedule unless otherwise indicated within the digital platform.
All times below are subject to change.
Agenda
Bold Starts
Jun 4- 1:00 pm – 5:30 pm CDTForrWomen Leadership Forum
- 2:00 pm – 3:40 pm CDTFoundations Sessions
- 2:35 pm – 3:50 pm CDTForrester Certification Workshop
- 4:00 pm – 5:15 pm CDTForrester Certification Workshop
- 4:15 pm – 5:15 pm CDTAnalyst-Led Meetups
- 5:30 pm – 7:00 pm CDTPoolside Welcome Reception
Monday
Jun 5- 8:00 am – 9:15 am CDTForrester Certification Workshop
- 9:30 am – 10:45 am CDTKeynote Sessions
- 11:15 am – 11:45 am CDTMarketplace Break
- 11:45 pm – 12:55 pm CDTBreakout & Case Study Sessions
- 12:55 pm – 2:10 pm CDTLunch
- 2:10 pm – 3:20 pm CDTBreakout & Case Study Sessions
- 3:20 pm – 4:15 pm CDTMarketplace Break and Analyst-Led Meetings
- 4:15 pm – 4:45 pm CDTReturn on Integration Honors
- 4:45 pm – 5:15 pm CDTGuest Speaker
- 5:15 pm – 6:45 pm CDTReception
Tuesday
Jun 6- 8:30 am – 9:15 am CDTBreakfast Boardrooms
- 9:30 am – 10:00 am CDTKeynote Session
- 10:00 am – 10:30 am CDTReturn on Integration Honors
- 10:30 am – 11:10 am CDTMarketplace Break
- 11:10 am – 12:20 pm CDTBreakout & Case Study Sessions
- 12:30 pm – 1:00 pm CDTReturn on Integration Honors
- 1:05 pm – 2:05 pm CDTLunch & Marketplace Break
- 2:10 pm – 3:20 pm CDTBreakout & Case Study Sessions
- 3:30 pm – 5:30 pm CDTAnalyst Relations Exchange
- 3:25 pm – 3:55 pm CDTMarketplace Break
- 3:55 pm – 4:40 pm CDTAnalyst-Led Meetups
- 3:55 pm – 5:10 pm CDTForrester Certification Workshop
- 7:00 pm – 8:00 pm CDTHappy Hour
- 8:00 pm – 10:00 pm CDTFeatured Performer
Wednesday
Jun 7- 9:00 am – 10:10 am CDTBreakout & Case Study Sessions
- 10:10 am – 10:50 am CDTMarketplace Break
- 10:50 am – 12:00 pm CDTBreakout & Case Study Sessions
- 12:00 pm – 1:00 pm CDTLunch
- 1:00 pm – 1:30 pm CDTKeynote Session
- 1:30 pm – 2:00 pm CDTClosing Remarks
Bold Starts Jun 4
ForrWomen Leadership Program: Advancing Women’s Leadership (In-Person Only)
Join us as we focus on how to help advance women leaders in your organization break down barriers and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the B2B marketing, sales, and product industry. All are welcome to join!
The Agenda can be found using this link.
Speakers:
Cheryl Cook, SVP, Global Partner Marketing, Dell
Andrea Brody, Chief Marketing Officer, Riskonnect
Maria Chien, VP, Research Director, Forrester
Foundations
Foundations
Forrester Certification Workshop: Optimize The Revenue Process For Growth (In-Person Only)
In today’s market, most B2B buying decisions are made by buying groups rather than individuals, so the transition to a demand management process focused on opportunities and their associated buying groups (instead of individual leads) is crucial for improving marketing and sales performance. In this hands-on workshop, you’ll learn how organizations can use Forrester’s B2B Revenue Waterfall to plan and manage revenue opportunities, complete your own readiness questionnaire to make the transition to converting these opportunities through buying groups, and work in small group discussions to brainstorm post-assessment actions that you can take back into your organization.
This session is a sample of content from Forrester’s Accelerating B2B Marketing Certification course.
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Patrick Hayes, Certification Product Manager, Forrester
Foundations
Forrester Certification Workshop: Plan For Audience-Centricity (In-Person Only)
To move from product- to audience-centricity, you must design a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this hands-on workshop, you’ll learn why a buyer audience framework is foundational for an audience-based go-to-market architecture, start to build some components for your own buyer audience framework, and use small group discussions to work through any pain point you might be experiencing as you consider an audience-centric approach.
This session is a sample of content from Forrester’s Accelerating B2B Marketing and Mastering Portfolio Marketing Certification courses.
Speakers:
Barbara Winters, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
Executive Leadership Exchange (Invite-Only): Exclusive Welcome Networking Reception
As Summit 2023 kicks off, we invite you to join the Forrester team and your fellow ELE delegates for a welcome drink.
Nick Buck and Matt Selheimer from Forrester’s B2B Marketing Executive service will provide some opening remarks and a preview of the content and sessions you can look forward to at Summit.
Speakers:
Matthew Selheimer, VP, Research Director, Forrester
Nick Buck, VP, Principal Analyst, Forrester
Poolside Welcome Reception (In-Person Only)
Join us by the pool for a Welcome Reception!
Monday Jun 5
Forrester Certification Workshop: Optimize The Revenue Process For Growth (In-Person Only)
In today’s market, most B2B buying decisions are made by buying groups rather than individuals, so the transition to a demand management process focused on opportunities and their associated buying groups (instead of individual leads) is crucial for improving marketing and sales performance. In this hands-on workshop, you’ll learn how organizations can use Forrester’s B2B Revenue Waterfall to plan and manage revenue opportunities, complete your own readiness questionnaire to make the transition to converting these opportunities through buying groups, and work in small group discussions to brainstorm post-assessment actions that you can take back into your organization. This session is a sample of content from Forrester’s Accelerating B2B Marketing Certification course.
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
Welcome & Opening Remarks
Welcome to Forrester B2B Summit North America 2023. This session will set the tone for the next three days of bold vision and actionable insight from Forrester.
Speakers:
George Colony, CEO, Forrester
Keynote: Introducing Forrester's B2B Customer-Obsessed Growth Engine
The competition for growth is fiercer than ever. B2B companies battle for customers amid rapidly changing economic conditions, buyer behaviors, and technology innovations. Winning will require a customer-obsessed growth engine that creates, delivers, and enables customer and buyer value across the customer lifecycle. This session will provide the following benefits:
- Learn about Forrester’s B2B Customer-Obsessed Growth Engine
- Understand the strategy for profitable, predictable, sustainable growth – Discuss the blended competencies needed for success
Speakers:
John Arnold, Principal Analyst, Forrester
Keynote: Buyer Value Is The Core Of Your Customer-Obsessed Growth Engine
Companies that prioritize only shareholder value extract value from customers. Customer-obsessed companies think differently. They design strategies that create value for the business and the customer. To unlock their growth potential, B2B leaders must focus on the needs, aspirations, and goals of their buyers. This session will provide the following benefits:
- Learn why the changing buying climate demands a new strategy
- Understand why buyer value is critical to win and retain customers
Speakers:
Katie Fabiszak, Principal Analyst, Forrester
Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
11:15 am CDT - Align BI: Why Media Mix Models are Better Than Attribution
Stop trying to “connect the dots” with attribution models. There are too many dots. I know. I built and used them for almost 10 years at Adobe. Instead, use a media mix model to measure and optimize your marketing. In this spotlight session I’ll share my B2B measurement journey while running marketing ops for Adobe, why MMMs are better than attribution, and a few tips on how to get to your first MMM.
Key Topics: Emerging B2B Technologies & Services & Revenue Operations & Intelligence
Speakers:
Ryan Hobson, Partner, Align BI
11:15 am CDT - Progress: Chatbots, Personalization & Content Management
With chat being one of the most common place interfaces across the globe, discover in this session how you can use Progress NativeChat to streamline complex tasks for your employees and customers. In this session, we’ll show you how productivity can be accelerated from a marketers point of view, when integrating NativeChat with Sitefinity, and Generative AI.
Key Topics: Digital Experience Delivery Platform
Speakers:
Ashish Malpani, Senior Director, Product Marketing, Progress
11:30 am CDT - INFUSEmedia: Voice of the B2B Market Research
Understanding the activating the priorities, challenges, and plans of IT buyers and the tech marketers trying to reach them: an exclusive global research by INFUSEmedia.
Key Topics: Account-Based Marketing Platforms & Professional Services
Speakers:
Becky Bogart, VP Strategic Accounts, INFUSEmedia
11:30 am CDT - Pipl: Solving the Identity Crisis with Open Source Intelligence
With trends in AI driving innovation in fraud, Digital Identity continues to be the weakest link in fighting online crime. In this demo you’ll see how to leverage 20 years of online identity intelligence to verify identities, investigate fraud and reduce the need for ‘identity challenges’ that can frustrate good customers.
Key Topics: B2B Data Providers, Customer Data Platforms
Speakers:
Josh Plymale, VP of Sales, Pipl
Breakout Sessions
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
6sense: How to Do Frictionless, Revenue-Generating ABM
Alignment with sales is critical for a successful ABM program, and this session provides the blueprint. Learn how Twilio Segment built a collaborative partnership between marketing and sales, using 6sense’s intent and keyword signals. By focusing outbound campaigns on in-market buyers, the Segment GTM team booked 75+ meetings within one week of launch. These productivity gains have freed up marketing resources to build more strategic, data-driven pipeline-generating campaigns that continue to fuel revenue team goals.
Key Topics: Account-Based Marketing Platforms & B2B Data Providers
Speakers:
John Krouse, Senior Manager, ABM, Twilio Segment
Bigtincan: Fabletics - sweat to success. Personalized learning engages employees
Discover how this active life wear brand overcame learning management system challenges and achieved continued success with an interactive and mobile-friendly communication app. Learn how personalized learning experiences, gamification, and advanced technology led to improved employee engagement, retention, and productivity in 95 stores globally and over 1200 team members. With enhanced reporting capabilities, managers track progress and see the benefits firsthand and in real time.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Katherine Dela Cruz, Sr. Director of Retail Operations, Fabletics
Grechelle McCoy, Manager, Retail Training and Development, Fabletics
Calendly: Smith.ai: How to Transform MQLs into Sales Meetings, Instantly
Today’s buyers hold the power, wanting to self-serve and resist salespeople until they’re ready. Yet when engagement finally happens, marketers know all leads aren’t exactly equal. You’ll hear how Smith.ai’s sales team is giving buyers more control with a customer-first routing strategy to drive a 70% conversion rate from MQL to meetings booked – a faster sales cycle and more revenue. Learn how to create an effective inbound lead automation workflow that yields conversion and how to champion sales and marketing alignment as a result.
Key Topics: Emerging B2B Technologies & Services
Speakers:
Jeff Hardison, Head of Product Marketing, Calendly
Bryce Kropf, Sales Enablement Manager, Smith.ai
Cvent: Seismic's Quest to Build Brand Advocacy with Events: A Cvent-Powered Journey
Seismic doesn’t view events as standalone experiences, but rather as part of a broader, holistic strategy to support their customers throughout their journey. By using a mix of micro and macro events, Seismic is able to create a consistent channel that weaves their brand into every touchpoint and builds brand advocacy. By using data and insights from Cvent, they can better understand their customers’ needs and behaviors and create experiences that truly resonate. With a clear strategy and vision, Seismic has been able to increase ROI and deliver more meaningful touchpoints, giving them the freedom to make every event an unforgettable experience.
Key Topics: Event Management Technologies & Digital Experience Delivery Platform
Speakers:
Katie Brunette, Senior Director, Global Events & Campaigns, Seismic
Integrate: Unlocking the Key to Customer Connection
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New ways to collect data that foster better digital experiences and allow you to segment and personalize data with confidence
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How to eliminate internal silos that hinder your team’s ability to strengthen connections with buyers at scale
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Build and maintain a privacy compliant buyer database that is 100% valid and marketable
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Bridge the gap between in person interactions and a digital buyers journey
Speakers:
Colby Cavanaugh, SVP of Marketing, Integrate
MRP: GoTo's Winning Formula: From Account-Based Strategy to Scaled Channel Success
Speakers:
Melissa Van Dover, Director Partner Marketing - NA, GoTo
Rattle: Signal vs. Noise: How Gong.io Turns Up Sales Efficiency with Rattle
Speakers:
David Kohn, Director of Revenue Operations, Gong.io
Sahil Aggarwal, Co-founder & CEO, Rattle
Seismic: Enabling in the age of product led growth
Speakers:
Rebecca Reyes, VP Enablement & Client Learning, IBM
Heather Cole, VP, Market Growth, Seismic
The Marketing Practice: How Rebranding Transformed the World’s Perceptions of Nutanix
In a crowded tech marketplace, it’s essential for every brand to stand out, as well as to be clearly understood. Yet Nutanix was perceived largely as the pioneer of HCI, not a global leader in cloud software. Learn how the Nutanix marketing team enabled a reinvention of the brand by challenging old perceptions and embracing innovative design language to create a platform for future growth through strong differentiation and brand clarity.
Key Topics: Professional Services
Speakers:
Annie Headley, Vice President of Corporate Marketing, Nutanix
Wpromote: How Intuit QuickBooks Improves Search With First-Party Data
The Intuit QuickBooks holistic search team joined forces with Wpromote to take a cutting-edge approach to search strategy: leveraging first-party data across paid and organic search to increase engagement, attract new customers, and improve efficiency. Learn how they unlocked the ability to apply multi-product lifetime revenue (LTR) to each conversion touchpoint, align messaging with consumer intent, and optimize campaigns in real time. The result? A better customer experience and incremental growth.
Key Topics: Emerging B2B Technologies & Services, Professional Services
Speakers:
Aubrie LaMar, Managing Director and VP of Client Services, Wpromote
Brad Neelan, Head of Holistic Search, Intuit Quickbooks
ZoomInfo: How ZoomInfo Customers Win faster with an Efficient GTM
Building an efficient GTM motion can drive your success, but how do you do that effectively? Join this panel discussion to hear from ZoomInfo’s Founder & CEO Henry Schuck alongside customers Andrew Bennett, CMO at Smartsheet, Kris Rudeegraap, CEO at Sendoso, and Liz Tassey, VP of Marketing at Blue Ocean, on practical ways to optimize your team’s productivity, align sales and marketing goals, consolidate your tech stack and more.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Andrew Bennett, CMO, Smartsheet
Kris Rudeegraap, CEO, Sendoso
Liz Tassey, VP of Marketing, BlueOcean
Henry Schuck, Chief Executive Officer, ZoomInfo
Lunch & Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
1:15 pm CDT - Highspot: Avoid 4 Enablement Pitfalls that Block Sales Productivity
Enablement teams are focused on driving productivity, but often make these errors: conceptualizing enablement content-specific, hosting training in disparate systems, deprioritizing sales managers, and failing to analyze performance in the context of business outcomes. Join this session to see how Highspot helps avoid these pitfalls in the pursuit of productivity.
Key Topics: Sales Content, Sales Readiness
Speakers:
Tom McMahon, Sr. Product Marketing Manager, Highspot
1:30 pm CDT - Bigtincan: Honey, I Cloned the Coach: Scaling sales coaching
Too many sales reps, too few coaches, not enough training. Sound familiar? What if you could clone your coaches and put one in every seller’s pocket with Advanced AI & XR Coaching? It’s a win/win: Sellers practice pitches and get objective feedback anytime and managers use AI data to quickly understand each rep’s progress and opportunities for improvement. We’d say more about XR but don’t have room. You’ll have to come see it for yourself.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Ryan Mathers, Sales Engineering Team Lead, Bigtincan
1:45 pm CDT - 6sense: Can’t Spell MASSIVE PIPELINE GENERATION without Generative AI
Seriously, we mean it. Quickly create intent-based 1-to1 email campaigns that compel conversations and intelligently loop in sales at the right moment, all at scale. It’s more engaging than nurture emails sent from your MAP and requires less BDR resources than sales engagement campaigns. See how 6sense Conversational Email can help you generate high quality pipeline with generative AI.
Key Topics: Account-Based Marketing Platforms & B2B Data Providers
Speakers:
Ami Arad, Principal Product Evangelist, 6sense
2:00 pm CDT - ZoomInfo: How ZoomInfo is Building a modern GTM
Modernizing how you go to market will be the difference in outpacing your competitors. Join us for a glimpse into the future of GTM, where sales & marketing motions are targeted, integrated, automated, and personalized. This session is designed for out of the box thinkers who are looking to stay ahead of the curve to drive success in their organizations.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Bryan Law, CMO, ZoomInfo
Executive Leadership Exchange (Invite-Only): Exclusive Lunch With Our Day One Keynote Presenter
Connect with other members of the Executive Leadership Exchange at this private lunch.
Dara Treseder, CMO, Autodesk, will provide a preview of her keynote address and answer your questions.
Speakers:
Dara Treseder, CMO, Autodesk
Matthew Selheimer, VP, Research Director, Forrester
Breakout Sessions
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
6sense: Welcome to the Age of Intelligence
Today, “do more with less” rings hollow as burnout is real, and it’s hard to see how working a few more hours is going to make any difference at all. Learn how we can do A LOT more without sacrificing the prospect, buyer, or worker experience. However, we’ll need to redefine what we expect from our technology, lean into a new era of intelligence, and get more aligned than ever before. Are you ready?
Key Topics: Account-Based Marketing Platforms & B2B Data Providers
Speakers:
Latané Conant, Chief Market Officer, 6sense
Bigtincan: CloroxPro's Quest for Unification
In 2020, CloroxPro embarked on a multi-year digital transformation journey with the goal of connecting CloroxPro’s sales and marketing technologies, data, processes, and functional teams to provide enhanced customer experiences. Hear about CloroxPro’s journey, which components are proving to be efficiency drivers, and what the team has learned along the way.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Holly Jennings, Director of Sales, Capabilities, The Clorox Company
Anja Steinke, Digital Transformation Lead, B2B, The Clorox Company
Bombora: From Data to Wins: Trustwaves’s Approach to Transforming Their GTM with Intent Data
Speakers:
Chris Davis, VP Growth Marketing, Trustwave
Demandbase: How Martech Helped Put the Customer at the Center of Anaplan's Marketing
Speakers:
Kerri Vogel, Vice President, Revenue Marketing, Anaplan
Sadie Beckius, Vice President of Sales Development, Anaplan
Dun & Bradstreet: True Stories of Successful Master Data Management
Good data management requires organizational alignment, continuous effort, and discipline – but don’t let that frighten you. Hear how Essity, a leader in the hygiene and health industry, and commercial real estate brokers, Cushman & Wakefield, began their data management journeys, then learn how you can do it, too.
Key Topics: B2B Data Providers, Revenue Operations & Intelligence
Speakers:
Neil Honaker, Data Hygiene / Data Privacy Manager, Essity
Jackie McBrady, Sr Director, Lead-Finance Applications EMEA, Cushman & Wakefield
Jenn Atkins, CMO, Dun & Bradstreet
Fathom: Lead Change and Build a Marketing Powerhouse
The only common thing among all B2B marketing leaders is constrained resources. And yet, we have no choice but to lead change and produce business outcomes from day one. Learn how to set a clear vision, find partners for the future, establish clear goals, and create a definitive roadmap from the current state to best-in-class. We’ll share best practices from our experiences from stakeholder management to rallying a team of partners around a shared vision.
Key Topics: Emerging B2B Technologies & Services, Professional Services
Speakers:
Barbara Moreno, Vice President, Marketing, Allied Universal®
Brittany Trafis, Executive Vice President, Digital Marketing, Fathom
Highspot: How GOJO Achieved Rapid Adoption for Selling Success
Great sales enablement begins with vision. What best practices will your team adopt? How will you help your sellers expand their reach, create more high value customer interactions, and move opportunities quickly through the pipeline? GOJO created GOJO CONNECT, incorporating selling best practices that leverage sales enablement, and they achieved significant positive behavior change with scenario-based sales training. The result has been rapid adoption, utilization, and a lot of progress toward achieving the vision.
Key Topics: Sales Content, Sales Readiness
Speakers:
Dean DeCarlo, VP, Sales Development, GOJO Industries, Inc.
Impartner: Achieve and prove partner ROI with Impartner + AscendX Digital
Is your partner marketing delivering the ROI you need? If not, you’re not alone. Partner landscapes and buyer behavior have evolved. Having partners digitally engaged is so important now that if they are not online, neither are you. Successful ecosystem teams that leverage modern partner marketing technology and digital strategies are seeing reseller leads increase by 163%. Join this session for answers and the actions you need to co-market and build a continuous partner pipeline.
Key Topics: Partner Relationship Management & Sales Engagement
Speakers:
Sherry Foster, President and Co-Founder, AscendX Digital Inc.
Dave Taylor, CMO, Impartner
Informatica and Leadspace: The AI-Driven Growth Engine
Speakers:
Marge Breya, President, Leadspace
Rod Lehman, SVP, Global Field Marketing & Business Development, Informatica
Kevin Bennett, Vice President, Marketing Operations & Analytics, Informatica
How Cloudera and Unbabel Shorten Sales Cycles and Optimize Resources with Reprise Demos
As a sales leader, you know well the challenges of operating efficiently, delivering value, and closing deals predictably. These challenges are not easy to solve, but there’s hope. In this session, you’ll discover how other SaaS leaders are tackling these challenges head-on by bringing products to the forefront of the buyer experience. We’ll explore three ways you can showcase products at each stage in the sales process and the impact it will have closing business and winning deals.
Key Topics: Emerging B2B Technologies & Services & Digital Experience Delivery Platform
Speakers:
Evan Powell, Co-Founder and VP of Operations, Reprise
Google Cloud’s Rev-X team combines Data Science with Salesloft to help drive Cloud’s Q4 pipe 32% YoY
Machine learning can be valuable for revenue teams looking to optimize their sales processes, identify trends in customer behavior, and make informed decisions about how to engage with prospects and close deals. By using Salesloft in combination with propensity models, the Revenue Acceleration team in Google Cloud has played a part in Cloud’s 32% YoY Q4 growth by increasing seller efficiency and driving scale through the systematization of campaign execution.
Key Topics: Revenue Operations & Intelligence & Sales Engagement
Speakers:
Alec Mirchandani, Global Strategy & Operations Manager, Google Cloud
Patricio Noboa Hidalgo, Head of Revenue Acceleration Programs, Google Cloud
TechTarget: From Click to Close: Optimize Revenue With Intent
A leading provider of observability and IT management, SolarWinds helps businesses accelerate digital transformation. In this session with TechTarget, Mary Beth Labuda, Global Head of Digital Tech and Performance Marketing, shares her team’s own transformative journey—powered by intent, they maximize revenue creation from awareness to close. Learn how SolarWinds builds for the future while maintaining velocity by leveraging omnichannel orchestration across a complex solution set, refining ICPs, driving alignment, strategic partnering, and more.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Mary Beth Labuda, Sr. Director, Digital Tech and Performance Marketing, SolarWinds
John Steinert, Chief Marketing Officer, TechTarget
ZoomInfo: How Sendoso Goes to Market
A strong GTM motion starts with a strong data foundation. And when the total addressable market possibilities are endless, ZoomInfo’s data foundation was instrumental for Sendoso’s GTM strategy. Join Kris Rudeegraap, Sendoso’s CEO, and Henry Schuck, ZoomInfo’s Founder & CEO, as they share how ZoomInfo unlocked insights into new markets, aligned Sendoso’s sales and marketing teams for engaging customers, and won faster by increasing sales team productivity.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Kris Rudeegraap, CEO, Sendoso
Henry Schuck, Chief Executive Officer, ZoomInfo
Analyst-Led Roundtables (In-Person Only)
Spend some time in these small, interactive group roundtable discussions focused on key marketing, sales, or product management topics. Networking roundtables will feature topics selected by attendees pre-event and facilitation by Forrester analysts on-site.
Marketing, Sales, and Product Alignment: Yes, It CAN Happen
Speakers:
Anne Slough, Principal Analyst, Forrester
Getting Started With Your Customer-Obsessed Growth Engine
Speakers:
John Arnold, Principal Analyst, Forrester
Generative AI: A Reality Check
Speakers:
Lisa Gately, Principal Analyst, Forrester
Make Customer Value Realization Stick
Speakers:
Amy Bills, VP, Principal Analyst, Forrester
“Goodbye, MQL’s” Means “Hello, Culture Change”
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Networking roundtables will feature topics selected by attendees pre-event and facilitation by Forrester analysts on-site.
Attend one session:
3:25 pm CDT - 2X: How Marketing as a Service Enables Organizational Flexibility
In this new age of tech and hybrid work, you can leverage an innovative approach to finding and retaining next-generation B2B marketing talent and services for creatives, demand creation, and tech management. Join this session to learn how many forward-thinking CMOs are transforming their operating models with marketing as a service (MaaS)—blending the best of internal FTE organizations, agency expertise, freelancer flexibility, and offshore economics—to do more with less.
Key Topics: Emerging B2B Technologies & Services & Professional Services
Speakers:
Domenic Colasante, Chief Executive Officer, 2X
Greg Pumilia, Former VP of Demand Generation at SAP and Chief Customer Officer, 2X
3:25 pm CDT - Stensul: How Cisco reduced email creation time by 90%
By rejecting the status quo, Cisco cut email creation time by 90%. Learn the forces that drove this global tech leader to change from a complicated, time-consuming, and costly email creation process to one that’s highly efficient, so much so teams can focus on strategy instead of production activities. Understand how an Email Creation and Landing Page Platform enabled this transformation and its effect on team productivity, email performance, and business results.
Key Topics: Content Engagement Solutions, Emerging B2B Technologies & Services
Speakers:
Venkata Krishnamurthy, Director, Digital Technology Solutions, Chief Marketing Technologist, Cisco
Noah Dinkin, Founder and CEO, Stensul
3:40 pm CDT - TestBox Presents The Customer-Led Growth Toolkit
Modern software buyers don’t want to sit through long, impersonal sales demos, and the product-led model of sending prospects into an empty, overwhelming free trial is no longer enough to drive conversions. Join TestBox’s Olivier Labbé as he discusses how companies like Zendesk and Dixa are increasing their win rates by more than 200% with customer-led tools that put buyers back in the driver’s seat when purchasing B2B software.
Key Topics: Emerging B2B Technologies & Services, Sales Engagement
Speakers:
Olivier Labbé, SVP of Revenue, TestBox
3:55 pm CDT - Knak: How to Scale Email and Landing Page Creation
Are your email and landing page templates boring and too rigid? Are you tired of waiting weeks for your agency to build your campaigns? Are you in Marketing Ops and feeling like you’re in the weeds building out emails and landing pages for your marketers, when you could be working on much more strategic projects? Are your marketers frustrated? It doesn’t have to be that way. Join Knak in this session to discover how to: Quickly and easily build emails and landing pages with no code Speed up your review & approval process Improve campaign performance Create more content quicker and faster Delight your marketing teams Join this session and say goodbye to a chaotic email and landing page creation process.
Key Topics: Emerging B2B Technologies & Services
Speakers:
Nick Donaldson, Director of Growth, Knak
3:55 pm CDT - WordPress VIP: The Looming GA4 Deadline: Why Your Team Needs Content Analytics
Google is forcing businesses off of Universal Analytics and onto the even more difficult-to-use Google Analytics 4 on July 1st. At Parse.ly, we’ve heard complaints around transitioning accounts, losing real-time data, getting used to the new UI, and not being able to surface the actionable insights that content marketers need to succeed.
TLDR? Google Analytics wasn’t created for content people and GA4 is even worse.
Join us for a 10-minute spotlight session to see how you can transform your content strategy with an analytics system built for you. Daniela Bloch, Product Manager at Parse.ly, will demonstrate key workflows that content marketers use and how Parse.ly can:
• Increase usage of content data by 581%. Go from having to ask your team to use the analytics tool to having them bringing you insights proactively
• Maximize audience impact with real-time insight. Go from “these people Tweeted about us” to “here’s the conversation we created.”
• Focus content strategy beyond vanity metrics. Go from “increasing page views” to “increasing reader engagement, driving conversions, and generating more qualified leads”
Key Topics: Content Engagement Solutions & Digital Experience Delivery Platform
Speakers:
Daniela Bloch, Project Manager, Parse.ly
Return On Integration Honors Keynote
B2B Summit 2023 Return On Integration Honors recognize organizations that have improved their performance through exemplary sales, marketing, and product alignment. During this session, Return On Integration Honors winners from Cisco will share how they enabled their partner ecosystem to more effectively sell, thereby expanding partner profitability, partner loyalty to Cisco, and overall growth.
Speakers:
JoAnn Tillman, Manager, Partner Engagement Strategy, Cisco
Jeanne Quinn, Director, Partner Engagement & Thought Leadership, Cisco
Guest Keynote: A Conversation With Dara Treseder, CMO, Autodesk
Join Dara Treseder, CMO of Autodesk and Forbes’ 2022 Most Influential CMO and Bob Safian, Host of Masters of Scale: Rapid Response podcast, for an engaging conversation spanning leadership, functional alignment and collaboration, and how B2B marketing, sales and product leaders can drive growth and innovation.
Speakers:
Dara Treseder, CMO, Autodesk
Bob Safian, Advisor and Podcast Host, The Flux Group
Reception
Connect with sponsors and catch up with colleagues on the show floor. Great Scott, we’re going back to the 80’s! We’re taking it back with the awesome sounds, styles, and way cool dance steps from the decade we’ll never forget!
Jam out with the Spazmatics, internationally renowned as “The Ultimate 80s New Wave Tribute,”
Executive Leadership Exchange (Invite-Only): Exclusive Private Dinner
Please join us on Monday evening for an exclusive dinner for the Executive Leadership Exchange.
Tuesday Jun 6
Breakfast Boardroom with Hushly: Stepping into the Future: A Sneak Peek at AI Digital Experiences of Tomorrow (In-Person Only)
Join us for an exclusive look into the future of AI digital experience and discover how this cutting-edge technology is transforming B2B digital marketing. Get a sneak peek at the latest advancements in AI and learn how it is revolutionizing the way business interact with their customers. Explore the exciting new digital experiences that are just around the corner and gain insights on how to leverage AI to drive better engagement, leads and conversions. This event is a must-attend for any B2B digital marketer looking to stay ahead of the curve in today’s fast-paced digital landscape.
Key Topics: Content Engagement Solutions & Digital Experience Delivery Platform
These sessions will have limited capacity and are first come, first served. Breakfast will be provided.
Speakers:
James Kessinger, CMO & COO, Hushly
Arif Khan, VP Data Science, Hushly
Breakfast Boardroom with Planful: Building an Agile, ROI-driven, CFO-friendly Marketing Budget (In-Person Only)
Finance may be charged with guiding and funding growth, but Marketing powers the growth engine. It’s time these teams work more closely together to create an adaptable, actionable, growth-oriented strategy, especially during volatile times. Learn how Viral Nation, a global marketing agency, bridged gaps between its CFO and CMO, and leave with tips on using marketing ROI to fund corporate growth while proving and improving the value of your marketing efforts.
Key Topics: Emerging B2B Technologies & Services
These sessions will have limited capacity and are first come, first served. Breakfast will be provided.
Speakers:
Scott Leatherman, CMO, Viral Nation
Rowan Tonkin, Planful,
Keynote Panel: Align Marketing, Product, And Sales Around Buyer Value To Propel Growth
Everybody gets it. Nobody argues that alignment is a bad idea. Yet only 59% of B2B employees say their companies encourage alignment and collaboration between different parts of the business. Those that do often get bogged down with inefficient processes, excessive collaboration meetings, and irrelevant goals and metrics. This session will provide the following benefits:
- Offer strategies for calibrating to and innovating on buyer value
- Provide practical tips for releasing each team’s contribution
Speakers:
Dave Frankland, VP, Research Director, Forrester
Sam Somashekar, Principal Analyst, Forrester
Anne Slough, Principal Analyst, Forrester
Laura Ramos, VP, Principal Analyst, Forrester
Return On Integration Honors Keynote
B2B Summit 2023 Return On Integration Honors recognize organizations that have improved their performance through exemplary sales, marketing, and product alignment. During this session, Return On Integration Honors winners from IBM will share how their global team helped IBM return to significant revenue growth by shifting toward client-centricity and accelerate value to clients by simplifying and streamlining their go-to-market approach.
Speakers:
Cindy Matos, VP of Transformation and Governance, IBM
Patty Foley-Reid, Campaign Program Leader, IBM
Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
10:35 am CDT - Highspot: Maximize Your Revenue Tech Investments with Highspot
Revenue technology promises to drive productivity, yet teams spend as much as 10% of their time sifting through a sea of tools that rob them of gains. Join this session to see how Highspot knits together your highest-impact solutions and drives strategic enablement to change rep behavior and maximize productivity.
Key Topics: Sales Content, Sales Readiness
Speakers:
Jarod Greene, Vice President, Product Marketing, Highspot
10:35 am CDT - Postal: Fire Up the ABM BBQ: 2 (CRO Approved) Ways to Ignite Your Marketing Strategy
Account-based marketing (ABM) has emerged as a powerful and top of mind B2B marketing strategy However, developing an effective ABM strategy can be challenging, requiring a deep understanding of your target accounts, a strong alignment between sales and marketing teams, and a data-driven approach to account selection, messaging, and campaign execution. Stop by the East Theatre for a brief session that will take a look at two strategies to for building a successful ABM strategy that drives revenue growth and customer loyalty – CRO approved both from the recipient and targeting side.
Key Topics: Account-Based Marketing Platforms & Sales Engagement
Speakers:
Patricia DuChene, CRO, Postal
10:50 am CDT - Bigtincan: Meet your seller's new superpower: their personal AI assistant
Tony Stark wasn’t Iron Man without Jarvis. There is no Batman without Alfred (and his tech). What could your sellers do with their own personal AI assistant? The answer is a lot more of what makes a difference and a lot less of what doesn’t. Come get a sneak peek of Genie AI to see exactly how to give your sellers that extra spark and set of hands to realize their full potential.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Garrett Joiner, Sr. Enterprise Sales Engineer, Bigtincan
10:50 am CDT - Defining the future of predictive marketing with Explorium
Join Explorium’s CMO as she talks about how predictive marketing has upended how the best revenue teams approach their pipeline generation. In this session, dive into how some of the world’s top companies have moved away from antiquated systems and shaken up their GTM practices by enabling data driven strategies with Explorium’s external data platform.
Key Topics: B2B Data Providers, Revenue Operations & Intelligence
Speakers:
Ras Gill-Boulos, Chief Marketing Officer, Explorium
Breakout Sessions
Executive Leadership Exchange (Invite-Only): Exclusive Facilitated Q&A With Award Winners
Some of our Summit 2023 award winners will tell their stories of success. ELE attendees will have the opportunity to ask questions and discuss key aspects of their journeys.
Speakers:
Patty Foley-Reid, Campaign Program Leader, IBM
Cindy Matos, VP of Transformation and Governance, IBM
Morgan Momcilovich, Manager, Revenue Enablement, Sprout Social
Peter Zink, Director, Sales Enablement, Sprout Social
Nick Buck, VP, Principal Analyst, Forrester
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
Adobe: Legacy, my SaaS
Join us for a thought-provoking fireside chat as we explore the essential steps in transforming your business into a SaaS company. This transformation is a cornerstone of the growth strategy for many businesses, but it requires new skills and tools to sell and market SaaS solutions effectively. In this session, Adobe and Commvault will discuss the steps needed to transform to SaaS, the creation of new categories and digital performance achievements from Adobe solutions.
Key Topics: Emerging B2B Technologies & Services, Digital Experience Delivery Platform
Speakers:
Tony Lombardo, Vice President Customer Marketing, Commvault
Activate: How Google Chrome Utilized a Unique Program to Generate Full-Funnel ABM Leads
Join this discussion to learn how Google Chrome leveraged an innovative ABM demand gen approach to drive ROI. Steve Armenti (Google) and Ed Grossman (Activate) discuss how Google utilized a unique digital experience with tele-followup to deliver superior leads to Google Chrome’s sales team quickly.
Key Topics: B2B Data Providers, Content Engagement Solutions
Chili Piper: What to Do When Your Demo Form Conversion Rates Suddenly Drop by 40%
What happens when you turn your 3-field form into a 10-field form? Conversion rates drop by 40%. You get a call from your CEO on a Saturday (seriously). You take a few deep breaths. And then you jump into action. In this session, you’ll hear the full story — told by Stewart Hillhouse, Content at Mutiny, and Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper. From the “oh no” moment” all the way to creating and executing a plan. Through a combination of Chili Piper, Clearbit, and Mutiny, they not only undid any damage, they actually increased conversions from base levels. Join the session to hear how they did it and replicate the results for yourself.
Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence
Speakers:
Stew Hillhous, Head of Content, Mutiny
Arthur Castillo, Head of Dark Social & Evangelism, Chili Piper
Digitalzone: Navigating the New B2B Buyer Journey: Beyond Ordinary Perspectives to Drive Success.
The Modern B2B buyer has dramatically shifted in the past few years, and demand gen marketers need to adapt. With continued growth, G-P is successfully navigating this new world through an elevated perspective on demand gen. This session will dive into the shift in the market, discuss G-P’s approach to demand gen, and explore actionable insights to drive success. Join Eboni Ryan, Global Head of Marketing at Digitalzone, Tamrah Buhr, Senior Director, Demand Generation, and Jennifer Holmes, Director, Demand Generation at G-P.
Key Topics: B2B Data Providers, Content Engagement Solutions
Speakers:
Eboni Ryan, Global Head of Marketing, Digitalzone
Tamrah Buhr, Senior Director, Demand Generation, G-P
Jennifer Holmes, Director, Demand Generation, G-P
Ledger Bennett: GE Digital: Customer Lifetime Value via brand and product-led growth
ROI is only a good metric when everyone’s measuring the same thing. But when different departments are working towards different goals – MQLs, SQLs, cross-sell, up-sell and so on – it guarantees siloed strategies and muddled tactics. There’s a better way. A way that delivers brand-led growth and product-led growth – and makes both more effective. In this session, we’ll show you how GE Digital have done it by connecting brand, demand, and advocacy initiatives using Customer Lifetime Value as their unifying goal.
Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence
Speakers:
Lewis Tierney, Global EVP Client Services, Ledger Bennett
Erin Stuckert, Global VP Digital Strategy, Ledger Bennett
Mindtickle: Activating the Field at Scale at Cisco: How to transform the behavior of tens of thousands of sellers
Join Cameron Tanner, Senior Director, Global Sales Enablement for Cisco on how to approach a large field force of legacy sellers and implement true behavior change that drives business outcomes. Tanner will discuss how he’s tackled enabling and preparing sellers in the face of constant change throughout his career at industry leading organizations like AWS and Cisco. He’ll also cover: Data-driven personalization of enablement Why coaching can’t be pushed to the back burner How to practice and reinforce before money is on the line How do you orchestrate and align cross-functionally to optimize your tech stack.
Key Topics: Revenue Operations & Intelligence, Sales Readiness
Speakers:
Cameron Tanner, Senior Director, Global Sales Enablement, Cisco
MRP: Winning Net New: How ServiceNow Mirrors Buyer Journeys with Account-Based Orchestrations
AI-driven account insights are no longer a promise of the future, yet few B2B marketers have unlocked their greatest potential to game-change demand, CX, and business outcomes. Join us for a session about how ServiceNow is using account intelligence to mirror the buyer journey with precision identification of behavior, preferences, and needs. Attendees will learn how to apply insights at the individual and buying center level to improve performance and accelerate velocity in their pipeline.
Key Topics: Account-Based Marketing Platforms, Revenue Operations & Intelligence
Speakers:
Ozlem Yilmaz, Sr. Manager, Strategic Programs & Experimental Marketing, ServiceNow
Katrina Denk Gonzalez, Director of Marketing, Americas, MRP
Outreach: Aligning processes, people and tools in RevOps
Operationalizing anything requires 3 things: people, processes, and tools. Processes define what needs to be done, by whom, and when. Tools support the how of the process. People use the tools to execute those processes. If one is missing or they are not aligned, you cannot create a repeatable and scalable program. With Outreach, Sales and Marketing at Zoom collaborate on a repeatable and scalable program that enables prospecting customization at scale.
Key Topics: Revenue Operations & Intelligence, Sales Engagement
Speakers:
Pam Kong, Sales Operations, Zoom Video Communications
PathFactory: Proving Marketing ROI With Content AI At Siemens
B2B companies have learned the hard way that bigger doesn’t always mean better when it comes to building a martech stack that converts and drives ROI. Increasing deal velocity, shortening sales cycles, and ultimately driving revenue requires multifunctional investments, not just point solutions. Siemens’ Shelly Aufray, Lead Management and Digital Marketing Campaign Strategist, Factory Automation, discusses how PathFactory’s content intelligence platform cut through Siemens’ complex martech landscape, unified their GTM strategy and led to the creation of a new lead scoring model, resulting in higher conversions and greater alignment across the sales and marketing teams.
Key Topics: Emerging B2B Technologies & Services & Content Engagement Solutions
Speakers:
Shelly Aufray, Lead Management and Digital Marketing Campaign Strategist, Factory Automation, Siemens Industry, Inc.
People.ai: Shifting to Account-Based Selling with AI at Cisco
Inorganic growth has manifested a highly bespoke and complex GTM organization at Cisco with disparate data sets, multiple CRMs and non-standard processes. Currently, the culture at Cisco is highly deal-centric and forecast based. With Cisco’s transformation to a XaaS GTM model to drive recurring revenue, the shift from deal to account-centric selling is critical. Join us for this informative session as Cisco shares how People.AI has accelerated this shift and driven new ways of working.
Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence
Speakers:
Sandeep Kumar, Director, Revenue Lifecycle Execution, Cisco
Showpad: Dupont Turns Personalized Buyer Experiences into Sales Profit
Learn how Dupont creates engaging buying experiences that make it easy for sellers to share and collaborate with prospects and customers. The personalization of content and buyer engagement insights from Showpad help Dupont’s revenue-facing teams optimize messaging and more effectively communicate key value propositions to prospects. Join our session to discover how to efficiently enable selling to unique buyer needs, quickly onboard new reps, and speed up the sales cycle.
Key Topics: Sales Content, Sales Readiness
Speakers:
Connor Fassnacht, Digital Marketing Leader, DuPont
Uberflip: Rev Up ABM Engagement with Relevant Content
During uncertain economic times, most organizations have to figure out how to do more with less. So what differentiates the B2B organizations that sink versus those that swim?
Mandy Hanson, Director of Global ABM at Lacework, headlines this session on how she successfully leverages relevant content to enhance her team’s ABM strategies and drive greater engagement with customers. She is joined by Randy Frisch, Co-founder and Chief Evangelist of Uberflip, as he breaks down challenges GTM teams face today, strategies B2B marketers can leverage, and why relevant content is the key to drive pipeline, revenue expansion and retention, no matter the economic landscape.
Takeaways include:
- How buyers’ needs have changed in recent years and why ABM strategies need to continually evolve, too
- Practical advice for B2B marketers to leverage ABM, email, social and reps to better engage buyers and retain customers
- How data, channels and experiences comprise a trusted GTM framework that help brands identify which accounts to target, attract buyers at the right time and place, and engage buyers with relevant content experiences
- Examples and best practices from organizations that have successfully elevated their ABM with relevant content – and how this approach can be applied to your organization
Key Topics: Account-Based Marketing & Content Engagement Solutions
Speakers:
Randy Frisch, Chief Evangelist, Uberflip
Mandy Hanson, Director, Global Account Based Marketing, Lacework
ZoomInfo: How BlueOcean Goes to Market
Hear from Liz Tassey, VP of Marketing at BlueOcean, on how they leveraged ZoomInfo to scale their GTM motions as their GTM strategy matured. As they grew, they evolved their strategy from simply leveraging ZoomInfo as a sales tool, to truly unlocking insights around customer intent for sales and marketing allowing them to align on goals for customer engagement and winning faster.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Liz Tassey, VP of Marketing, BlueOcean
Bryan Law, CMO, ZoomInfo
Return On Integration Honors Keynote
B2B Summit 2023 Return On Integration Honors recognize organizations that have improved their performance through exemplary sales, marketing, and product alignment. During this session, Cart.com’s Return On Integration Honors winner will share how her team leveraged strategic go-to-market methodologies to focus acquisition efforts and dramatically improve pipeline attainment — all in a matter of months.
Speakers:
Katherine Chambers, VP of Revenue Marketing, Cart.com
Michael Svatek, Chief Innovation Officer, Cart.com
Lunch & Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
1:10 pm CDT - Klue: When the Pie Shrinks: How Revenue Leaders Are Responding to Competitive Market Conditions
Klue recently surveyed 300+ revenue leaders and executives and discovered that 91% said that their deals have become more competitive over the past year, and 31% say that more deals were lost to a competitor in the last 12 months than in previous years. Join this session to hear the top 3 priorities revenue leaders are addressing in 2023 and their plans to prevent millions of dollars of winnable deals from slipping through their companies’ fingers.
Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence
Speakers:
Kalle Sveder, Sr. Director of Sales , Klue
1:25 pm CDT - Mindtickle: A Day as the Most Productive Sales Representative
Walk through the day in the life of the most productive sales representative. Learn what roles, data, and tech needed to set the stage for your sales teams to execute deals with precision. Hear why you need an ideal rep profile to measure the performance of GTM roles. Stop bogging sellers down with more tech and start removing barriers so they can focus on high-impact activities that get deals across the line.
Key Topics: Revenue Operations & Intelligence, Sales Readiness
Speakers:
Colleen Cimone, Enterprise Solution Consultant, Mindtickle
1:40 pm CDT - Storyblok: The ROI of Effective Content Management Strategies
Join Storyblok’s session to discover more about the pay off for effective content management, and how investing in your B2B content strategy can lead to huge returns. Learn about the impact that a composable, headless set up can provide, and why business on traditional content technologies need to future proof their content strategies.
Key Topics: Emerging B2B Technologies & Services
Speakers:
Julius Hemingway, Analyst Relations Manager, Storyblok
1:55 pm CDT - Outreach: New era. New rules for B2B Sales.
Every sales team needs to do two things to drive revenue: create pipeline and close deals. But in a turbulent market, it’s easier said than done. New pipeline is harder to source, deal velocity is slowing, and conversion is decreasing. As a result, pipeline coverage is thinner, sales rep participation is lower, and surprise forecast misses become too common. Join Andrea Youmans to learn 3 best practices that will help you combat this market and increase your rep productivity to drive efficient, predictable growth: Empower AEs to take control of their own pipeline coverage. Increase pipeline conversion rates at scale with the right strategies. Use tools, tactics and team culture to increase confidence in your forecast.
Key Topics: Revenue Operations & Intelligence, Sales Engagement
Speakers:
Andrea Youmans, Senior Product Marketing Manager, Outreach
Lunch & Learn with Bigtincan (In-Person Only): Augmented Reality 101
Augmented reality is a new way for companies to tell stories, with easy-to-use tools that make it possible to create jaw-dropping experiences without knowing anything about coding. Joe Zeff of Joe Zeff Design will share examples of augmented reality for sales, training and employee communications, along with a real-time demo showing how you can create your own experiences. Learn best practices from an industry pioneer and take your business storytelling to another level.
Key Topics: Content Engagement Solutions & Sales Readiness
This session will have limited capacity and is first come, first served. Lunch will be provided.
Speakers:
Joe Zeff, President, Joe Zeff Design
Breakout Sessions
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
6sense: Generating Pipeline with Generative AI
Unworked leads leave potential revenue on the table. So when you have a lean SDR team, how can you ensure no lead gets left behind? Learn how Vendavo uses 6sense’s Conversational Email to provide air cover for SDRs with “Lisa,” an AI Assistant that follows up with leads at scale, using generative AI to craft personalized emails and field responses. Last year, Lisa was a top performing SDR, generating millions in pipeline.
Key Topics: Account-Based Marketing Platforms & B2B Data Providers
Speakers:
Steve Hastert, Revenue Marketing, Vendavo
Rich Fong, Sales Development, Senior Manager, Vendavo
Bigtincan: Immersive Industrial Engagement: IPG’s Innovative Approach with AR/VR
Finding a practical way to impact a business using AR and VR is a challenge. Intertape Polymer Group (IPG) envisions a future where industrial packaging machinery customers can be trained and supported in a virtual world and they can buy from storefronts in the metaverse. The company is leading their competition by engaging customers with immersive and interactive AR/VR learning environments, showrooms and factory settings using an approach that maximizes utility and impact.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Jason Fisher, Vice President of Marketing and Client Services, IPG
Bombora: Actionable insights fuel Navan’s Outbound Engine with Intent Data
Speakers:
Colm Shalvey, VP Marketing , Navan
Demandbase: Lumen Creates a Smarter GTM with Demandbase
Lumen will share their Demandbase success story. They will discuss how Demandbase provides data-driven insights, prioritized engagement, and guided outreach efforts. Lumen will highlight how they leverage Demandbase to attract desired accounts for both new and existing customers, how account and people based insights are a core component of acquisition strategy, and how they improved awareness, provided intent data, and drove audience engagement. The session also covers how Demandbase lights up dim and dark accounts.
Key Topics: Account-Based Marketing Platforms
Speakers:
Dawn Carey, VP of Field Marketing, Lumen
Dun & Bradstreet: How Data Drives Dassault’s Double-Digit Growth
Double-digit growth is challenging even in booming economies. Dassault Systèmes is doing that year after year because they recognize how great data and insights form the backbone of sales and marketing. Donald M. Moore, Director of Business Insight & Analysis, shares how he’s relied on Dun & Bradstreet data and solutions for 30 years to 1) find new markets to grow, 2) segment ideal prospects, and 3) do deep research into companies to win business.
Key Topics: B2B Data Providers, Revenue Operations & Intelligence
Speakers:
Don Moore, NAM Sales Ops Excellence Expert, Dassault Systèmes
Karlos Palmer, Chief Product Officer - Sales and Marketing Solutions, Dun & Bradstreet
Gong: Driving GTM Strategy with an Unfiltered Voice of Customer at ChiliPiper
According to a recent study by HBR and Gong, only 1 in 3 organizations has real-time visibility into how their GTM initiatives are performing. This means the vast majority of organizations are forced to take a reactive approach at the cost of productivity and revenue. Join Thomas Rowe, SVP of Sales at ChiliPiper, to learn more how his organization leverages Gong to inform go-to-market strategy, gain unparalleled competitive intelligence, and increase seller effectiveness.
Key Topics: Revenue Operations & Intelligence, Sales Engagement
Speakers:
Tom Rowe, SVP of Sales, ChiliPiper
Highspot: How SailPoint uses Operational Rigor to Drive Sales
To respond to the call of doing more with less, Sailpoint grew their enablement program with operational rigor, repeatable formats, and a governance structure that drives results. With a focus on measuring strategic outcomes through scorecards and dashboards, their sales team is set up for success. Partnering with Highspot as their single source of truth for content and training and coaching, creates an edge that puts them ahead.
Key Topics: Sales Content, Sales Readiness
Speakers:
Michelle Cox, Revenue Enablement Tools & Technology Manager,, SailPoint
Influitive: How VMware Tripled Engagement Through Loyalty and Advocacy
Nurturing customer loyalty is more than just offering products that stand above the competition. Customers want to be heard, understood, and valued throughout their journey with you; only then will they become lifelong brand advocates. In this session, Tiffany Hancher will share how VMware combined its loyalty and advocacy programs to deliver an integrated, streamlined, and rewarding customer experience while forming close and collaborative working relationships with community, content, and product teams.
Key Topics: Content Engagement Solutions & Digital Experience Delivery Platform
Speakers:
Tiffany Hancher, Senior Customer Loyalty Manager, VMware
Intentsify: Sysdig Transforms ABM Using Full-Funnel Buyer Intent
Speakers:
Stephanie Williams, Director, Global Campaigns, Sysdig
Jennifer Ross, CMO, Intentsify
LeanData: From Alignment to Activation: Snowflake’s Integrated ABM Approach
Now more than ever, Marketing and Sales are inspecting their funnel to ensure ROI is at the forefront. Learn how Snowflake has not only aligned, but activated Sales and Marketing as one go-to-market team. Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency through their one-team, go-to-market approach. Discover Snowflake’s unique approach to account-based marketing.
Key Topics: Revenue Operations & Intelligence & Sales Engagement
Speakers:
Hillary Carpio, Senior Director Account Based Marketing, Snowflake
Evan Liang, Co-Founder and CEO, LeanData
Openprise: Rimini Street's Road to RevOps
Director of Global Operations for Data Management Detrie Zacharias will discuss how his team enabled their GTM teams to identify new opportunities and make more data-driven decisions. In this session you’ll learn how Rimini Street, with the help of Openprise, was able to free up 108 hours a week, shift from service-desk mode to strategic facilitators, and empower sales and marketing teams with self-service apps, reducing list loading time from weeks to minutes.
Key Topics: Revenue Operations & Intelligence
Speakers:
Detrie Zacharias, Director, Global Operations - Data Management, Rimini Street
Sendoso: Cocktail Kits Stir Up Award Winning ROI
LexisNexis partnered with Sendoso to create an account-based marketing strategy that curated, scaled, and tracked gifts targeting legal firms. The out-of-the-box idea captured the attention of prospects, leaders, and judges, earning them the Best Direct Mail Campaign award at the 2022 Chief Marketer Pro Awards. This session will cover the challenges the team at LexisNexis was trying to solve for, the solution, and the results of this direct marketing campaign.
Key Topics: Account-Based Marketing Platforms & Sales Engagement
Speakers:
Neil Shah, Head of Product Marketing, Sendoso
Rob Willingham, Senior Manager of Strategic Marketing , LexisNexis
Analyst Relations Exchange (In-Person Only)
The Analyst Relations (AR) Exchange at B2B North America welcomes AR leaders to join Forrester Executives in exploration of Forrester’s evolved value proposition, product portfolio and research methodologies benefitting B2B organizations. VP Group Research Director, Melissa Parrish, Chris Andrews, VP Product Management, and Danielle Jessee, Manager of Evaluative Research will share the latest on Forrester’s journey to increased value, expertise and insight for high-tech and service provider clients followed by a reception with Forrester executives and analysts.
The AR Forum is for qualified AR leaders only. To be approved to attend, applicants must have an Analyst Relations title or be the verified AR leader with another title. Attendees who meet these qualifications will be invited to join the AR experience. This event is offered in-person only.
Welcome and Kick Off
Speakers:
Chris Andrews, VP Product Management, Forrester
Forrester Research Strategy For High Tech & Service Provider
Speakers:
Melissa Parrish, VP, Group Director, Forrester
Forrester’s Research Methodology And Insights For High-Tech & Service Providers
Speakers:
Danielle Jessee, Researcher, Forrester
Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
3:30 pm CDT - Ceros: Standing Out in a Crowded Digital Landscape with Ceros
Revolutionize your digital presence with powerful content. Learn how Ceros’ cloud-based suite of tools empowers marketers and designers to easily create stunning interactive content that drives revenue, improves user engagement, and builds stronger brand recognition. Join us to hear how Ceros is transforming the way leading brands approach their digital presence and succeed in today’s competitive landscape.
Key Topics: Emerging B2B Technologies & Services, Content Engagement Solutions
Speakers:
Tori Belkin, Head of Account Management, Ceros
3:30 pm CDT - Clearbit: Pipeline Alchemy: How real-time account intelligence can work funnel magic
Speakers:
Sonia Moaiery, VP of Product Marketing, Clearbit
3:45 pm CDT - Machintel: Integrated marketing for a leading traveltech solutions provider
Seeing the ever growing needs of our customers to drive customer acquisition and expansion at scale, Machintel brought under its fold multiple areas of marketing expertise that is helping clients realize those goals effectively & efficiently. Hear how we helped a leading B2B traveltech software provider generate 14,000+ leads and grow their footprint through targeted content syndication campaigns backed up by the power of industry publications, data and custom content.
Key Topics: Professional Services, Revenue Operations & Intelligence
Speakers:
Henson Gawliu Jr., Chief Marketing Officer, Machintel
3:45 pm CDT - Writer: Five generative AI secrets every CMO needs in her arsenal
Marketers are adopting generative AI in a big way. But what exactly are their use cases, in what order, and … is there really a there there? Hear from Latane Conant, CMO of 6sense and May Habib, CEO of Writer, and get the five secrets every CMO needs in her arsenal, from which use cases are worth pursuing, how to dodge the pitfalls, and how to do a judo move on the naysayers.
Key Topics: Content Engagement Solutions, Emerging B2B Technologies & Services
Speakers:
May Habib, Co-Founder and CEO, Writer
Latané Conant, Chief Market Officer, 6sense
Analyst-Led Roundtables (In-Person Only)
Spend some time in these small, interactive group roundtable discussions focused on key marketing, sales, or product management topics. Networking roundtables will feature topics selected by attendees pre-event and facilitation by Forrester analysts on-site.
Meetup topics to be announced.
What Has Marketing Done for The Business Lately?
Speakers:
Ross Graber, VP, Principal Analyst, Forrester
Know When a Revenue Operations Function Is Right for You
Speakers:
Brett Kahnke, Principal Analyst, Forrester
Kicking the Product-Centric Habit: What It Takes to Be Audience-Centric
Speakers:
Beth Caplow, VP, Principal Analyst, Forrester
Partner Ecosystem Marketing Alignment: Within and Across
Speakers:
Kathy Contreras, VP, Principal Analyst, Forrester
Riding The Waves of Change in Sales: Self-serve, E-commerce, and Product-led Growth
Speakers:
Rick Bradberry, Principal Analyst, Forrester
Executive Leadership Exchange (Invite-Only): Exclusive Facilitated "Birds Of A Feather" Small Group Discussions And Peer Networking
Come together with your fellow executives for focused, facilitated discussions on specific initiatives you are working on.
Topics will be determined based on your requests, and Forrester analysts and executive partners will be on hand to provide expert perspectives.
Forrester Certification Workshop: Plan For Audience-Centricity (In-Person Only)
To move from product- to audience-centricity, you must design a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this hands-on workshop, you’ll learn why a buyer audience framework is foundational for an audience-based go-to-market architecture, start to build some components for your own buyer audience framework, and use small group discussions to work through any pain point you might be experiencing as you consider an audience-centric approach.
This session is a sample of content from Forrester’s Accelerating B2B Marketing and Mastering Portfolio Marketing Certification courses.
Speakers:
Barbara Winters, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
Reception & Guest Performance (In-Person Only)
Please join us for a night of delicious food, fun and music. Starting off the show is Rhett Price, with a new spin on the violin. Then to the stage comes Nathaniel Rateliff and the Night Sweats. Nathaniel defies genres, influenced by soul, gospel, folk, Americana, and blues. In the Live Music Capital of the World, we look forward to bringing the music to you.
Wednesday Jun 7
Breakout Sessions
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
Bigtincan: Domo Empowers Revenue Team and Makes Engagement Moments Matter
What a difference a year can make! Last year Domo presenting Brainshark implementation best practices. This year, Domo has created the Domo Enablement platform to more efficiently and effectively onboard customer-facing teams and arm them with the required competencies to make customer engagement moments matter. Domo consolidated a tailored learning experience and coaching to drive performance and fuel the important moments of the buying journey. See how this approach has helped get ahead of the competition and ensure their teams are equipped to deliver exceptional customer experiences that matter.
Key Topics: Content Engagement Solutions & Sales Readiness
Speakers:
Robert Fox, Director, Revenue Enablement, Domo
Data Axle: AMA explores multi-sourced data in a Hybrid World
The American Management Association (AMA) has provided businesses with career-building training for 100 years. As work has shifted, blurring the lines between the office and home, AMA needed to quickly revamp their omnichannel marketing strategy. Explore how Data Axle, AMA’s partner for over 20 years, helped them confront the challenges posed by a hybrid work environment, the crucial role multi-sourced data plays in revolutionizing omnichannel marketing and why a channel agnostic approach is necessary.
Key Topics: B2B Data Providers & Professional Services
Speakers:
Trish Beltrano, Vice President Integrated Direct Marketing, American Management Association
Andrew Bloom, Chief Commercial Officer, Enterprise Solutions, Data Axle
Drift: How Elastic Turns Website Traffic into More, Higher Quality Leads
Investing time and money into driving prospects to your website only works if you can also get them to convert. Hear how Elastic leverages Drift to better identify visitors, understand their intent, and help them navigate the website based on their unique needs. Leave this session with Elastic’s best practices for creating superior website experiences and insights from their recent marketing campaigns you can implement with your teams today.
Key Topics: Customer Relationship Management & Digital Experience Delivery Platform
Speakers:
Bill Campbell, Director of Sales Development, AMER Elastic
Holly Xiao, Group Product Marketing Lead, Drift
G2: How IBM Drives Business Impact with Customer Voice
In the ever-evolving B2B marketing and selling landscape, buyer trust remains the foundation for success. To build this trust, it’s crucial to understand how customers are feeling. Through its digital transformation, IBM has partnered with G2 to understand and amplify the voices of its customers, making data-driven decisions to grow its business. In this session, learn how IBM incorporates stories, insights, and content at all stages of its engagement cycle.
Key Topics: B2B Data Providers
Speakers:
Jill Cross, Vice President, Global Demand Strategy, IBM
Mike Weir, Chief Revenue Officer, G2
Highspot: How NRG Created Sales Cohesion Amid Merger
Struggling to get your sales team to adapt to a new product or market? Imagine being thrown into a new industry, company, and products simultaneously. Go behind the scenes on how NRG navigated this when combining forces with Direct Energy. Hear how they created just in time learning and onboarding programs to ready their salesforce. Take advantage of how their reps analyze pitches, driving adoption of their Sales Enablement Platform, Highspot, to almost 100%.
Key Topics: Sales Content, Sales Readiness
Speakers:
Lamar Lee, Supervisor, Digital Sales Experience, NRG
Integrate: ABM and Demand Marketing are Converging: Are You Ready?
Demand and ABM marketing have traditionally been related but separate teams in most B2B marketing organizations. There is now increasing pressure to bring them together to address demand marketing efficiency issues and the challenge of effectively scaling ABM programs. However, to succeed in a converged demand + ABM environment, marketers must navigate strategic, tactical, and executional challenges. Join the Integrate session as we discuss the implications of the ABM and demand marketing convergence and provide practical guidance for marketers making the shift.
Key Topics: Account-Based Marketing Platforms, Emerging B2B Technologies & Services
Speakers:
Sophia Agustina, Global Demand Strategy, IBM
Marcia Trask, Sr. Director, Content Strategy , Intergrate
Mindtickle: Breakdown the silos to win together: How to implement a business pivot on a global scale
Hear from Jegen Kalimuthu, Global Sales Enablement at LinkedIn on how to tackle a global business transformation cross-functionally. Kalimuthu will speak to how he brought teams together to achieve a new messaging initiative under mounting pressures. Instead of finger-pointing and throwing in the towel, learn how enablement, marketing, sales leadership, and sales ops all play a role in implementing global change. Jegen will share his experiences from selling to enabling, as well as:
- How he builds relationships and empathy to achieve common goals
- Why cross-collaborating leads to a more strategic, rather than reactionary, enablement function
- The secret to breaking down silos in revenue organizations
Key Topics: Revenue Operations & Intelligence, Sales Readiness
Speakers:
Jegen Kalimuthu, Head of GTM Enablement, Global Programs, LinkedIn Sales Solution
Printfection: Unplugged: Reconnecting through Experiential Marketing
Speakers:
Lauren Eckles, Director of Global Field Marketing, Brinqa
Reprise: How Pendo, Talkdesk, and Zendesk Win More Deals With Product Experiences
Today’s SaaS leaders know well the challenges of embracing customer-led growth and the demands this transition places on simplicity of message, clear product value and a personalized experience for self-guided engagement that wins business. In this session, you’ll discover how other SaaS leaders are tackling these challenges and showing value first from the initial product tour, to the first sales call, to technical demos, and more. We’ll explore what it means to go beyond product trials to deliver customer-led experiences that win deals.
Key Topics: Emerging B2B Technologies & Services & Digital Experience Delivery Platform
Speakers:
Evan Powell, Co-Founder and VP of Operations, Reprise
ZoomInfo: How Smartsheet Goes to Market
Optimizing your GTM motion can mean a lot of different things – for Smartsheet its driving efficiency at scale and aligning sales and marketing goals. Hear from Andrew Bennett, Chief Marketing Officer at Smartsheet, as he talks through how Smartsheet thinks through the mechanics of GTM growth and how ZoomInfo helps them be intentional about it.
Key Topics: Account-Based Marketing Platforms, B2B Data Providers
Speakers:
Andrew Bennett, CMO, Smartsheet
Bryan Law, CMO, ZoomInfo
Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
10:15 am CDT - Jasper: On-Brand AI Content, At Scale
Speakers:
Cailin DeCort, Product Specialist, Jasper
Rae-Leigh Bradbury, Product Specialist, Jasper
10:15 am CDT - Modus: Simplify Your Content Strategy To Drive Situational Awareness
You’re heard it before. Sellers have less time with buyers. When meetings happen, sellers must deliver value with impact. Marketers may provide great content, but data shows it often goes unused—wasting time and opportunity. What if you could evaluate your content, based on a framework of who needs it—and the situation where it’s most relevant? This session will share an easy and practical method that connects your content with both selling situations and buyer personas.
Key Topics: Content Engagement Solutions & Sales Content
Speakers:
David Kriss, Chief Customer Officer, Modus
10:30 am CDT - Mediafly: 5 Ways To Generate Revenue With Generative AI
You’ve seen 101 prompts and tried Generative AI to write blogs and emails, but it’s now time to uncover the true value of Generative AI to drive revenue team effectiveness. In this session we’ll highlight 5 unconventional use cases that unlock the true potential of Generative AI. Discover how revenue teams can wield the power of Generative AI effectively to captivate buyers and improve lead follow up, rep coaching, forecast accuracy, uplevel talent, and more.
Key Topics: Revenue Operations & Intelligence, Sales Content
Speakers:
Matt Flug, Director of Marketing , Mediafly
10:30 am CDT - Planful: Achieve Operational Marketing Excellence
Marketing planning and budget management is hard with data spread across many systems. Attend this session to see how you can build, execute, and measure your marketing plan in one solution for unprecedented visibility, collaboration, and decision making. This session will show you how to calculate your marketing ROI and optimize your budget to impress the CEO.
Speakers:
Scott Todaro, VP, Marketing Performance Management Solutions, Planful
Executive Leadership Exchange (Invite-Only): Exclusive Q&A Session (Team Based)
As Summit 2023 reaches its final day, invite your teams to join you in the ELE lounge.
Forrester analysts and executive partners will be available to discuss what you have heard and answer any questions you might have.
Speakers:
Nick Buck, VP, Principal Analyst, Forrester
Breakout Sessions
Case Studies (In-Person Only)
Join case study sessions to hear real-world stories, solutions and insights leveraging the best in today’s technologies and services.
Attend one session:
6sense: How AI Aligns Marketing With Buyers, Sales, & Self
For decades, B2B marketing has struggled to align with sales. And both sales and marketing have struggled to align with buyers. The result has been massive waste in both sales and marketing, and endless cycles of process improvements that don’t really move the needle. In this presentation, Kerry Cunningham, former VP, Principal Analyst with Forrester, explains the types of alignment organizations really need and how AI is finally making that alignment a reality.
Key Topics: Account-Based Marketing Platforms & B2B Data Providers
Speakers:
Kerry Cunningham, Senior Principal, Product Marketing, 6sense
Adobe: Cisco reimagines the center of its omnichannel solar system
Cisco Systems, a global IT and networking company, underwent a digital transformation to launch a SaaS distribution model and cross-portfolio solutions. Cisco.com, receives over 100 million visitors across 59 countries and 27 languages, and plays a crucial role in product awareness, demand generation, and customer service. Join this session with Adobe and Cisco to hear how digital marketing, customer experience, and IT teams united to create meaningful digital customer experiences, and streamlined workflows on Adobe solutions.
Key Topics: Emerging B2B Technologies & Services, Digital Experience Delivery Platform
Speakers:
Monica Koedel, Senior Director, Digital Experience, Cisco
Chad Reese, Senior Director, Marketing Operations, Cisco
Clozd: How data-driven CXOs use win-loss analysis to increase win rates & hit quota
Win-loss analysis is a best practice for increasing win rates and revenue in elite revenue teams. It provides a data-driven view into the reasons behind business wins and losses, which can lead to strategic changes that improve win rates by up to 50%. Diana Massaro (CMO, Skyhigh Security), Andrew Peterson, and Spencer Dent (Co-CEOs, Clozd) will share best practices for win-loss analysis and case studies of organizations that have used it to improve business outcomes, even during macro-economic turmoil.
Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence
Speakers:
Andrew Peterson, Co-CEO and Founder, Clozd
Spencer Dent, Co-CEO and Founder, Clozd
Diana Massaro, CMO, Skyhigh Security
LeanData: Sales Transformation During a Rebrand & Expansion: Insights from Motive
During a period of high growth, expansion and a rebrand, Rishi Kabra joined Motive as their Senior Director of Sales Transformation to help drive change across their sales and marketing processes. Learn from Rishi’s four-time experience as a sales transformation professional as he shares insights on change management, process optimization, and evaluating the ROI of tech investment. Discover the positive impact of effective lead management strategies on go-to-market motions and more importantly, revenue.
Key Topics: Revenue Operations & Intelligence & Sales Engagement
Speakers:
Rishi Kabra, Senior Director, Sales Transformation, Motive
Evan Liang, Co-Founder and CEO, LeanData
NetLine: How Buyer-Level Intent Data Helps ON24 Improve Pipeline Conversion
Understanding your buyer’s journey is tricky. Relying on account-level intent data only adds to the challenge. Having already integrated first-party engagement data from the ON24 platform into its operations and seeing significant lift in pipeline results, the company knew that gaining more real-time, first-party insights could advance that even further. Now, armed with NetLine’s Intentive, ON24 has a holistic view of the entire buying journey, knowing who, what, when, and where buyer actions occur across the entire B2B digital ecosystem. Join us for a candid discussion on how ON24 enhanced prospect intelligence, accelerated pipeline and improved conversion rates across the funnel.
Key Topics: Account-Based Marketing Platforms, Content Engagement Solutions
Speakers:
Tessa Barron, Vice President Marketing , ON24
David Fortino, Chief Strategy Officer, NetLine
Optimizely: Speed Kills Wins: How JW Player Reimagined its Marketing Engine to Achieve 2X Output
What’s the greatest competitive advantage you can have as a modern marketing team? If you ask Matt Malanga, JW Player’s Chief Marketing Officer, the answer is simple: speed. In this session, Matt sits down with Shafqat Islam, Optimizely Chief Marketing Officer, to share how his marketing org moved off basic project management and onto a purpose-built marketing solution — enabling them to share global calendars, create repeatable campaign playbooks, and integrate content repositories for maximum reuse. The result? 2x overall output, and a 200% expected ROI — in the first year alone.
Key Topics: Content Engagement Solutions, Digital Experience Delivery Platform
Speakers:
Matt Malanga, CMO, JW Player
Shafqat Islam, CMO, Optimizely
Seismic: It’s never too soon for smarter enablement
Hear how Loopio designed their enablement organization from the ground up to support the entire revenue engine with the content and competence that drives measurable results. Join us for a lively conversation with Stephanie White as she shares her enablement journey as it transforms from random acts of learning and content to a data driven machine–and the lessons she has learned along the way.
Key Topics: Sales Content, Sales Readiness
Speakers:
Stephanie White, Senior Director, Revenue Enablement, Loopio
Heather Cole, VP, Market Growth, Seismic
The Marketing Practice: How Boeing Transitioned From Product Focus to Customer Outcomes
The key to success, now more than ever, is truly understanding your customers. For Boeing, that means helping airlines minimize travelers’ frustrations in the current era of cheap travel and inadequate infrastructure. Discover how Boeing built a growth engine putting its customers and their passengers at the forefront with their Integrated marketing campaign “Happy Passengers,” shifting focus from product to customer outcomes and helping guide Boeing’s airline customers through the travel rollercoaster of post-COVID.
Key Topics: Professional Services
Speakers:
Jason Fish, Senior Manager of Marketing Execution, Boeing
Kari Wiens, Director of Growth Strategy (Demand Generation), The Marketing Practice
Lunch & Marketplace Break (In-Person Only)
Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.
Check out our Sponsor Spotlights to learn more about the next great solution for your team.
Attend one session:
12:05 pm CDT - Marin Software: PPC for B2B: Best Practices for 2023 and Beyond
LinkedIn and MarinOne partnered to survey over 300 B2B marketers to identify trends, challenges, and opportunities. Join this session to learn how B2B marketers are approaching measurement, testing, content creation, audience targeting, and cross-channel budget investments. We’ll also provide best practices gleaned from the survey results and Marin’s 15 years of B2B marketing experience for how you can prepare your B2B Marketing campaigns for success in 2023 and beyond.
Key Topics: Emerging B2B Technology Providers, Professional Services
Speakers:
Gordon Ferris, Director of Growth Marketing, Marin Software
12:20 pm CDT - Shift Paradigm: There’s No Such Thing As A Free Implementation
The marketing landscape has reached over 11,000 solutions as companies rise to serve the needs of the market. Finding the right tools in this noise is difficult enough, but is the implementation even harder? Join Mike Barbeau, Chief Growth Officer at Shift Paradigm, as he walks you through the considerations you need to know as you onboard more tools into your stack and how to ensure your implementation is done right the first time.
Key Topics: Professional Services, Revenue Operations & Intelligence
Speakers:
Mike Barbeau, Chief Growth Officer, Shift Paradigm
Executive Leadership Exchange (Invite-Only): Exclusive Team-Based Lunch (ACC)
As Summit 2023 draws to a close, enjoy lunch with your team.
Forrester teams will be available to chat with you about how we can help you implement what you have learned at Summit.
Keynote: Designing For Growth: The Blueprint Of A Customer-Obsessed Technology Strategy
Traditional approaches to technology have left many B2B organizations and their customers wanting more. Technology plays a critical role in driving business success, but investing in the latest tools is not enough. For companies that truly want to accelerate their growth, customer obsession must be the cornerstone of tech strategy transformation. This session will provide the following benefits:
- Explain how technology helps organizations achieve customer-obsessed growth
- Discuss the pillars of a customer-obsessed tech strategy
Speakers:
Katie Linford, Principal Analyst, Forrester
B2B Summit North America · June 5 – 7, 2023 · Austin & Digital
Austin Convention Center
Book your hotel today – EXTENDED