B2B Summit
North America

Stop trying to “connect the dots” with attribution models. There are too many dots. I know. I built and used them for almost 10 years at Adobe. Instead, use a media mix model to measure and optimize your marketing. In this spotlight session I’ll share my B2B measurement journey while running marketing ops for Adobe, why MMMs are better than attribution, and a few tips on how to get to your first MMM.

Key Topics: Emerging B2B Technologies & Services & Revenue Operations & Intelligence

Speakers:
Ryan Hobson, Partner, Align BI

With chat being one of the most common place interfaces across the globe, discover in this session how you can use Progress NativeChat to streamline complex tasks for your employees and customers. In this session, we’ll show you how productivity can be accelerated from a marketers point of view, when integrating NativeChat with Sitefinity, and Generative AI.

Key Topics: Digital Experience Delivery Platform

Speakers:
Ashish Malpani, Senior Director, Product Marketing, Progress

Understanding the activating the priorities, challenges, and plans of IT buyers and the tech marketers trying to reach them: an exclusive global research by INFUSEmedia.

Key Topics: Account-Based Marketing Platforms & Professional Services

Speakers:
Becky Bogart, VP Strategic Accounts, INFUSEmedia

With trends in AI driving innovation in fraud, Digital Identity continues to be the weakest link in fighting online crime. In this demo you’ll see how to leverage 20 years of online identity intelligence to verify identities, investigate fraud and reduce the need for ‘identity challenges’ that can frustrate good customers.

Key Topics: B2B Data Providers, Customer Data Platforms

Speakers:
Josh Plymale, VP of Sales, Pipl

Alignment with sales is critical for a successful ABM program, and this session provides the blueprint. Learn how Twilio Segment built a collaborative partnership between marketing and sales, using 6sense’s intent and keyword signals. By focusing outbound campaigns on in-market buyers, the Segment GTM team booked 75+ meetings within one week of launch. These productivity gains have freed up marketing resources to build more strategic, data-driven pipeline-generating campaigns that continue to fuel revenue team goals.

Key Topics: Account-Based Marketing Platforms & B2B Data Providers

Speakers:
John Krouse, Senior Manager, ABM, Twilio Segment

Discover how this active life wear brand overcame learning management system challenges and achieved continued success with an interactive and mobile-friendly communication app. Learn how personalized learning experiences, gamification, and advanced technology led to improved employee engagement, retention, and productivity in 95 stores globally and over 1200 team members. With enhanced reporting capabilities, managers track progress and see the benefits firsthand and in real time.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Katherine Dela Cruz, Sr. Director of Retail Operations, Fabletics
Grechelle McCoy, Manager, Retail Training and Development, Fabletics

Today’s buyers hold the power, wanting to self-serve and resist salespeople until they’re ready. Yet when engagement finally happens, marketers know all leads aren’t exactly equal. You’ll hear how Smith.ai’s sales team is giving buyers more control with a customer-first routing strategy to drive a 70% conversion rate from MQL to meetings booked – a faster sales cycle and more revenue. Learn how to create an effective inbound lead automation workflow that yields conversion and how to champion sales and marketing alignment as a result.

Key Topics: Emerging B2B Technologies & Services

Speakers:
Jeff Hardison, Head of Product Marketing, Calendly
Bryce Kropf, Sales Enablement Manager, Smith.ai

Seismic doesn’t view events as standalone experiences, but rather as part of a broader, holistic strategy to support their customers throughout their journey. By using a mix of micro and macro events, Seismic is able to create a consistent channel that weaves their brand into every touchpoint and builds brand advocacy. By using data and insights from Cvent, they can better understand their customers’ needs and behaviors and create experiences that truly resonate. With a clear strategy and vision, Seismic has been able to increase ROI and deliver more meaningful touchpoints, giving them the freedom to make every event an unforgettable experience.

Key Topics: Event Management Technologies & Digital Experience Delivery Platform

Speakers:
Katie Brunette, Senior Director, Global Events & Campaigns, Seismic

• New ways to collect data that foster better digital experiences and allow you to segment and personalize data with confidence
• How to eliminate internal silos that hinder your team’s ability to strengthen connections with buyers at scale
• Build and maintain a privacy compliant buyer database that is 100% valid and marketable
• Bridge the gap between in person interactions and a digital buyers journey

Speakers:
Colby Cavanaugh, SVP of Marketing, Integrate

Speakers:
Melissa Van Dover, Director Partner Marketing - NA, GoTo

Speakers:
David Kohn, Director of Revenue Operations, Gong.io
Sahil Aggarwal, Co-founder & CEO, Rattle

Speakers:
Rebecca Reyes, VP Enablement & Client Learning, IBM
Heather Cole, VP, Market Growth, Seismic

In a crowded tech marketplace, it’s essential for every brand to stand out, as well as to be clearly understood. Yet Nutanix was perceived largely as the pioneer of HCI, not a global leader in cloud software. Learn how the Nutanix marketing team enabled a reinvention of the brand by challenging old perceptions and embracing innovative design language to create a platform for future growth through strong differentiation and brand clarity.

Key Topics: Professional Services

Speakers:
Annie Headley, Vice President of Corporate Marketing, Nutanix

The Intuit QuickBooks holistic search team joined forces with Wpromote to take a cutting-edge approach to search strategy: leveraging first-party data across paid and organic search to increase engagement, attract new customers, and improve efficiency. Learn how they unlocked the ability to apply multi-product lifetime revenue (LTR) to each conversion touchpoint, align messaging with consumer intent, and optimize campaigns in real time. The result? A better customer experience and incremental growth.

Key Topics: Emerging B2B Technologies & Services, Professional Services

Speakers:
Aubrie LaMar, Managing Director and VP of Client Services, Wpromote
Brad Neelan, Head of Holistic Search, Intuit Quickbooks

Building an efficient GTM motion can drive your success, but how do you do that effectively? Join this panel discussion to hear from ZoomInfo’s Founder & CEO Henry Schuck alongside customers Andrew Bennett, CMO at Smartsheet, Kris Rudeegraap, CEO at Sendoso, and Liz Tassey, VP of Marketing at Blue Ocean, on practical ways to optimize your team’s productivity, align sales and marketing goals, consolidate your tech stack and more.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Andrew Bennett, CMO, Smartsheet
Kris Rudeegraap, CEO, Sendoso
Liz Tassey, VP of Marketing, BlueOcean
Henry Schuck, Chief Executive Officer, ZoomInfo

Enablement teams are focused on driving productivity, but often make these errors: conceptualizing enablement content-specific, hosting training in disparate systems, deprioritizing sales managers, and failing to analyze performance in the context of business outcomes. Join this session to see how Highspot helps avoid these pitfalls in the pursuit of productivity.

Key Topics: Sales Content, Sales Readiness

Speakers:
Tom McMahon, Sr. Product Marketing Manager, Highspot

Too many sales reps, too few coaches, not enough training. Sound familiar? What if you could clone your coaches and put one in every seller’s pocket with Advanced AI & XR Coaching? It’s a win/win: Sellers practice pitches and get objective feedback anytime and managers use AI data to quickly understand each rep’s progress and opportunities for improvement. We’d say more about XR but don’t have room. You’ll have to come see it for yourself.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Ryan Mathers, Sales Engineering Team Lead, Bigtincan

Seriously, we mean it. Quickly create intent-based 1-to1 email campaigns that compel conversations and intelligently loop in sales at the right moment, all at scale. It’s more engaging than nurture emails sent from your MAP and requires less BDR resources than sales engagement campaigns. See how 6sense Conversational Email can help you generate high quality pipeline with generative AI.

Key Topics: Account-Based Marketing Platforms & B2B Data Providers

Speakers:
Ami Arad, Principal Product Evangelist, 6sense

Modernizing how you go to market will be the difference in outpacing your competitors. Join us for a glimpse into the future of GTM, where sales & marketing motions are targeted, integrated, automated, and personalized. This session is designed for out of the box thinkers who are looking to stay ahead of the curve to drive success in their organizations.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Bryan Law, CMO, ZoomInfo

Today, “do more with less” rings hollow as burnout is real, and it’s hard to see how working a few more hours is going to make any difference at all. Learn how we can do A LOT more without sacrificing the prospect, buyer, or worker experience. However, we’ll need to redefine what we expect from our technology, lean into a new era of intelligence, and get more aligned than ever before. Are you ready?

Key Topics: Account-Based Marketing Platforms & B2B Data Providers

Speakers:
Latané Conant, Chief Market Officer, 6sense

In 2020, CloroxPro embarked on a multi-year digital transformation journey with the goal of connecting CloroxPro’s sales and marketing technologies, data, processes, and functional teams to provide enhanced customer experiences. Hear about CloroxPro’s journey, which components are proving to be efficiency drivers, and what the team has learned along the way.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Holly Jennings, Director of Sales, Capabilities, The Clorox Company
Anja Steinke, Digital Transformation Lead, B2B, The Clorox Company

Speakers:
Chris Davis, VP Growth Marketing, Trustwave

Speakers:
Kerri Vogel, Vice President, Revenue Marketing, Anaplan
Sadie Beckius, Vice President of Sales Development, Anaplan

Good data management requires organizational alignment, continuous effort, and discipline – but don’t let that frighten you. Hear how Essity, a leader in the hygiene and health industry, and commercial real estate brokers, Cushman & Wakefield, began their data management journeys, then learn how you can do it, too.

Key Topics: B2B Data Providers, Revenue Operations & Intelligence

Speakers:
Neil Honaker, Data Hygiene / Data Privacy Manager, Essity
Jackie McBrady, Sr Director, Lead-Finance Applications EMEA, Cushman & Wakefield
Jenn Atkins, CMO, Dun & Bradstreet

The only common thing among all B2B marketing leaders is constrained resources. And yet, we have no choice but to lead change and produce business outcomes from day one. Learn how to set a clear vision, find partners for the future, establish clear goals, and create a definitive roadmap from the current state to best-in-class. We’ll share best practices from our experiences from stakeholder management to rallying a team of partners around a shared vision.

Key Topics: Emerging B2B Technologies & Services, Professional Services

Speakers:
Barbara Moreno, Vice President, Marketing, Allied Universal®
Brittany Trafis, Executive Vice President, Digital Marketing, Fathom

Great sales enablement begins with vision. What best practices will your team adopt? How will you help your sellers expand their reach, create more high value customer interactions, and move opportunities quickly through the pipeline? GOJO created GOJO CONNECT, incorporating selling best practices that leverage sales enablement, and they achieved significant positive behavior change with scenario-based sales training. The result has been rapid adoption, utilization, and a lot of progress toward achieving the vision.

Key Topics: Sales Content, Sales Readiness

Speakers:
Dean DeCarlo, VP, Sales Development, GOJO Industries, Inc.

Is your partner marketing delivering the ROI you need? If not, you’re not alone. Partner landscapes and buyer behavior have evolved. Having partners digitally engaged is so important now that if they are not online, neither are you. Successful ecosystem teams that leverage modern partner marketing technology and digital strategies are seeing reseller leads increase by 163%. Join this session for answers and the actions you need to co-market and build a continuous partner pipeline.

Key Topics: Partner Relationship Management & Sales Engagement

Speakers:
Sherry Foster, President and Co-Founder, AscendX Digital Inc.
Dave Taylor, CMO, Impartner

Speakers:
Marge Breya, President, Leadspace
Rod Lehman, SVP, Global Field Marketing & Business Development, Informatica
Kevin Bennett, Vice President, Marketing Operations & Analytics, Informatica

As a sales leader, you know well the challenges of operating efficiently, delivering value, and closing deals predictably. These challenges are not easy to solve, but there’s hope. In this session, you’ll discover how other SaaS leaders are tackling these challenges head-on by bringing products to the forefront of the buyer experience. We’ll explore three ways you can showcase products at each stage in the sales process and the impact it will have closing business and winning deals.

Key Topics: Emerging B2B Technologies & Services & Digital Experience Delivery Platform

Speakers:
Evan Powell, Co-Founder and VP of Operations, Reprise

Machine learning can be valuable for revenue teams looking to optimize their sales processes, identify trends in customer behavior, and make informed decisions about how to engage with prospects and close deals. By using Salesloft in combination with propensity models, the Revenue Acceleration team in Google Cloud has played a part in Cloud’s 32% YoY Q4 growth by increasing seller efficiency and driving scale through the systematization of campaign execution.

Key Topics: Revenue Operations & Intelligence & Sales Engagement

Speakers:
Alec Mirchandani, Global Strategy & Operations Manager, Google Cloud
Patricio Noboa Hidalgo, Head of Revenue Acceleration Programs, Google Cloud

A leading provider of observability and IT management, SolarWinds helps businesses accelerate digital transformation. In this session with TechTarget, Mary Beth Labuda, Global Head of Digital Tech and Performance Marketing, shares her team’s own transformative journey—powered by intent, they maximize revenue creation from awareness to close. Learn how SolarWinds builds for the future while maintaining velocity by leveraging omnichannel orchestration across a complex solution set, refining ICPs, driving alignment, strategic partnering, and more.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Mary Beth Labuda, Sr. Director, Digital Tech and Performance Marketing, SolarWinds
John Steinert, Chief Marketing Officer, TechTarget

A strong GTM motion starts with a strong data foundation. And when the total addressable market possibilities are endless, ZoomInfo’s data foundation was instrumental for Sendoso’s GTM strategy. Join Kris Rudeegraap, Sendoso’s CEO, and Henry Schuck, ZoomInfo’s Founder & CEO, as they share how ZoomInfo unlocked insights into new markets, aligned Sendoso’s sales and marketing teams for engaging customers, and won faster by increasing sales team productivity.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Kris Rudeegraap, CEO, Sendoso
Henry Schuck, Chief Executive Officer, ZoomInfo

In this new age of tech and hybrid work, you can leverage an innovative approach to finding and retaining next-generation B2B marketing talent and services for creatives, demand creation, and tech management. Join this session to learn how many forward-thinking CMOs are transforming their operating models with marketing as a service (MaaS)—blending the best of internal FTE organizations, agency expertise, freelancer flexibility, and offshore economics—to do more with less.

Key Topics: Emerging B2B Technologies & Services & Professional Services

Speakers:
Domenic Colasante, Chief Executive Officer, 2X
Greg Pumilia, Former VP of Demand Generation at SAP and Chief Customer Officer, 2X

By rejecting the status quo, Cisco cut email creation time by 90%. Learn the forces that drove this global tech leader to change from a complicated, time-consuming, and costly email creation process to one that’s highly efficient, so much so teams can focus on strategy instead of production activities. Understand how an Email Creation and Landing Page Platform enabled this transformation and its effect on team productivity, email performance, and business results.

Key Topics: Content Engagement Solutions, Emerging B2B Technologies & Services

Speakers:
Venkata Krishnamurthy, Director, Digital Technology Solutions, Chief Marketing Technologist, Cisco
Noah Dinkin, Founder and CEO, Stensul

Modern software buyers don’t want to sit through long, impersonal sales demos, and the product-led model of sending prospects into an empty, overwhelming free trial is no longer enough to drive conversions. Join TestBox’s Olivier Labbé as he discusses how companies like Zendesk and Dixa are increasing their win rates by more than 200% with customer-led tools that put buyers back in the driver’s seat when purchasing B2B software.

Key Topics: Emerging B2B Technologies & Services, Sales Engagement

Speakers:
Olivier Labbé, SVP of Revenue, TestBox

Are your email and landing page templates boring and too rigid? Are you tired of waiting weeks for your agency to build your campaigns? Are you in Marketing Ops and feeling like you’re in the weeds building out emails and landing pages for your marketers, when you could be working on much more strategic projects? Are your marketers frustrated? It doesn’t have to be that way. Join Knak in this session to discover how to: Quickly and easily build emails and landing pages with no code Speed up your review & approval process Improve campaign performance Create more content quicker and faster Delight your marketing teams Join this session and say goodbye to a chaotic email and landing page creation process.

Key Topics: Emerging B2B Technologies & Services

Speakers:
Nick Donaldson, Director of Growth, Knak

Google is forcing businesses off of Universal Analytics and onto the even more difficult-to-use Google Analytics 4 on July 1st. At Parse.ly, we’ve heard complaints around transitioning accounts, losing real-time data, getting used to the new UI, and not being able to surface the actionable insights that content marketers need to succeed.

TLDR? Google Analytics wasn’t created for content people and GA4 is even worse.

Join us for a 10-minute spotlight session to see how you can transform your content strategy with an analytics system built for you. Daniela Bloch, Product Manager at Parse.ly, will demonstrate key workflows that content marketers use and how Parse.ly can:
• Increase usage of content data by 581%. Go from having to ask your team to use the analytics tool to having them bringing you insights proactively
• Maximize audience impact with real-time insight. Go from “these people Tweeted about us” to “here’s the conversation we created.”
• Focus content strategy beyond vanity metrics. Go from “increasing page views” to “increasing reader engagement, driving conversions, and generating more qualified leads”

Key Topics: Content Engagement Solutions & Digital Experience Delivery Platform

Speakers:
Daniela Bloch, Project Manager, Parse.ly

Revenue technology promises to drive productivity, yet teams spend as much as 10% of their time sifting through a sea of tools that rob them of gains. Join this session to see how Highspot knits together your highest-impact solutions and drives strategic enablement to change rep behavior and maximize productivity.

Key Topics: Sales Content, Sales Readiness

Speakers:
Jarod Greene, Vice President, Product Marketing, Highspot

Account-based marketing (ABM) has emerged as a powerful and top of mind B2B marketing strategy However, developing an effective ABM strategy can be challenging, requiring a deep understanding of your target accounts, a strong alignment between sales and marketing teams, and a data-driven approach to account selection, messaging, and campaign execution. Stop by the East Theatre for a brief session that will take a look at two strategies to for building a successful ABM strategy that drives revenue growth and customer loyalty – CRO approved both from the recipient and targeting side.

Key Topics: Account-Based Marketing Platforms & Sales Engagement

Speakers:
Patricia DuChene, CRO, Postal

Tony Stark wasn’t Iron Man without Jarvis. There is no Batman without Alfred (and his tech). What could your sellers do with their own personal AI assistant? The answer is a lot more of what makes a difference and a lot less of what doesn’t. Come get a sneak peek of Genie AI to see exactly how to give your sellers that extra spark and set of hands to realize their full potential.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Garrett Joiner, Sr. Enterprise Sales Engineer, Bigtincan

Join Explorium’s CMO as she talks about how predictive marketing has upended how the best revenue teams approach their pipeline generation. In this session, dive into how some of the world’s top companies have moved away from antiquated systems and shaken up their GTM practices by enabling data driven strategies with Explorium’s external data platform.

Key Topics: B2B Data Providers, Revenue Operations & Intelligence

Speakers:
Ras Gill-Boulos, Chief Marketing Officer, Explorium

Join us for a thought-provoking fireside chat as we explore the essential steps in transforming your business into a SaaS company. This transformation is a cornerstone of the growth strategy for many businesses, but it requires new skills and tools to sell and market SaaS solutions effectively. In this session, Adobe and Commvault will discuss the steps needed to transform to SaaS, the creation of new categories and digital performance achievements from Adobe solutions.

Key Topics: Emerging B2B Technologies & Services, Digital Experience Delivery Platform

Speakers:
Tony Lombardo, Vice President Customer Marketing, Commvault

Join this discussion to learn how Google Chrome leveraged an innovative ABM demand gen approach to drive ROI. Steve Armenti (Google) and Ed Grossman (Activate) discuss how Google utilized a unique digital experience with tele-followup to deliver superior leads to Google Chrome’s sales team quickly.

Key Topics: B2B Data Providers, Content Engagement Solutions

What happens when you turn your 3-field form into a 10-field form? Conversion rates drop by 40%. You get a call from your CEO on a Saturday (seriously). You take a few deep breaths. And then you jump into action. In this session, you’ll hear the full story — told by Stewart Hillhouse, Content at Mutiny, and Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper. From the “oh no” moment” all the way to creating and executing a plan. Through a combination of Chili Piper, Clearbit, and Mutiny, they not only undid any damage, they actually increased conversions from base levels. Join the session to hear how they did it and replicate the results for yourself.

Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence

Speakers:
Stew Hillhous, Head of Content, Mutiny
Arthur Castillo, Head of Dark Social & Evangelism, Chili Piper

The Modern B2B buyer has dramatically shifted in the past few years, and demand gen marketers need to adapt. With continued growth, G-P is successfully navigating this new world through an elevated perspective on demand gen. This session will dive into the shift in the market, discuss G-P’s approach to demand gen, and explore actionable insights to drive success. Join Eboni Ryan, Global Head of Marketing at Digitalzone, Tamrah Buhr, Senior Director, Demand Generation, and Jennifer Holmes, Director, Demand Generation at G-P.

Key Topics: B2B Data Providers, Content Engagement Solutions

Speakers:
Eboni Ryan, Global Head of Marketing, Digitalzone
Tamrah Buhr, Senior Director, Demand Generation, G-P
Jennifer Holmes, Director, Demand Generation, G-P

ROI is only a good metric when everyone’s measuring the same thing. But when different departments are working towards different goals – MQLs, SQLs, cross-sell, up-sell and so on – it guarantees siloed strategies and muddled tactics. There’s a better way. A way that delivers brand-led growth and product-led growth – and makes both more effective. In this session, we’ll show you how GE Digital have done it by connecting brand, demand, and advocacy initiatives using Customer Lifetime Value as their unifying goal.

Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence

Speakers:
Lewis Tierney, Global EVP Client Services, Ledger Bennett
Erin Stuckert, Global VP Digital Strategy, Ledger Bennett

Join Cameron Tanner, Senior Director, Global Sales Enablement for Cisco on how to approach a large field force of legacy sellers and implement true behavior change that drives business outcomes. Tanner will discuss how he’s tackled enabling and preparing sellers in the face of constant change throughout his career at industry leading organizations like AWS and Cisco. He’ll also cover: Data-driven personalization of enablement Why coaching can’t be pushed to the back burner How to practice and reinforce before money is on the line How do you orchestrate and align cross-functionally to optimize your tech stack.

Key Topics: Revenue Operations & Intelligence, Sales Readiness

Speakers:
Cameron Tanner, Senior Director, Global Sales Enablement, Cisco

AI-driven account insights are no longer a promise of the future, yet few B2B marketers have unlocked their greatest potential to game-change demand, CX, and business outcomes. Join us for a session about how ServiceNow is using account intelligence to mirror the buyer journey with precision identification of behavior, preferences, and needs. Attendees will learn how to apply insights at the individual and buying center level to improve performance and accelerate velocity in their pipeline.

Key Topics: Account-Based Marketing Platforms, Revenue Operations & Intelligence

Speakers:
Ozlem Yilmaz, Sr. Manager, Strategic Programs & Experimental Marketing, ServiceNow
Katrina Denk Gonzalez, Director of Marketing, Americas, MRP

Operationalizing anything requires 3 things: people, processes, and tools. Processes define what needs to be done, by whom, and when. Tools support the how of the process. People use the tools to execute those processes. If one is missing or they are not aligned, you cannot create a repeatable and scalable program. With Outreach, Sales and Marketing at Zoom collaborate on a repeatable and scalable program that enables prospecting customization at scale.

Key Topics: Revenue Operations & Intelligence, Sales Engagement

Speakers:
Pam Kong, Sales Operations, Zoom Video Communications

B2B companies have learned the hard way that bigger doesn’t always mean better when it comes to building a martech stack that converts and drives ROI. Increasing deal velocity, shortening sales cycles, and ultimately driving revenue requires multifunctional investments, not just point solutions. Siemens’ Shelly Aufray, Lead Management and Digital Marketing Campaign Strategist, Factory Automation, discusses how PathFactory’s content intelligence platform cut through Siemens’ complex martech landscape, unified their GTM strategy and led to the creation of a new lead scoring model, resulting in higher conversions and greater alignment across the sales and marketing teams.

Key Topics: Emerging B2B Technologies & Services & Content Engagement Solutions

Speakers:
Shelly Aufray, Lead Management and Digital Marketing Campaign Strategist, Factory Automation, Siemens Industry, Inc.

Inorganic growth has manifested a highly bespoke and complex GTM organization at Cisco with disparate data sets, multiple CRMs and non-standard processes. Currently, the culture at Cisco is highly deal-centric and forecast based. With Cisco’s transformation to a XaaS GTM model to drive recurring revenue, the shift from deal to account-centric selling is critical. Join us for this informative session as Cisco shares how People.AI has accelerated this shift and driven new ways of working.

Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence

Speakers:
Sandeep Kumar, Director, Revenue Lifecycle Execution, Cisco

Learn how Dupont creates engaging buying experiences that make it easy for sellers to share and collaborate with prospects and customers. The personalization of content and buyer engagement insights from Showpad help Dupont’s revenue-facing teams optimize messaging and more effectively communicate key value propositions to prospects. Join our session to discover how to efficiently enable selling to unique buyer needs, quickly onboard new reps, and speed up the sales cycle.

Key Topics: Sales Content, Sales Readiness

Speakers:
Connor Fassnacht, Digital Marketing Leader, DuPont

During uncertain economic times, most organizations have to figure out how to do more with less. So what differentiates the B2B organizations that sink versus those that swim? 

Mandy Hanson, Director of Global ABM at Lacework, headlines this session on how she successfully leverages relevant content to enhance her team’s ABM strategies and drive greater engagement with customers. She is joined by Randy Frisch, Co-founder and Chief Evangelist of Uberflip, as he breaks down challenges GTM teams face today, strategies B2B marketers can leverage, and why relevant content is the key to drive pipeline, revenue expansion and retention, no matter the economic landscape. 

Takeaways include:

• How buyers’ needs have changed in recent years and why ABM strategies need to continually evolve, too
• Practical advice for B2B marketers to leverage ABM, email, social and reps to better engage buyers and retain customers 
• How data, channels and experiences comprise a trusted GTM framework that help brands identify which accounts to target, attract buyers at the right time and place, and engage buyers with relevant content experiences
• Examples and best practices from organizations that have successfully elevated their ABM with relevant content – and how this approach can be applied to your organization

Key Topics: Account-Based Marketing & Content Engagement Solutions

Speakers:
Randy Frisch, Chief Evangelist, Uberflip
Mandy Hanson, Director, Global Account Based Marketing, Lacework

Hear from Liz Tassey, VP of Marketing at BlueOcean, on how they leveraged ZoomInfo to scale their GTM motions as their GTM strategy matured. As they grew, they evolved their strategy from simply leveraging ZoomInfo as a sales tool, to truly unlocking insights around customer intent for sales and marketing allowing them to align on goals for customer engagement and winning faster.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Liz Tassey, VP of Marketing, BlueOcean
Bryan Law, CMO, ZoomInfo

Klue recently surveyed 300+ revenue leaders and executives and discovered that 91% said that their deals have become more competitive over the past year, and 31% say that more deals were lost to a competitor in the last 12 months than in previous years. Join this session to hear the top 3 priorities revenue leaders are addressing in 2023 and their plans to prevent millions of dollars of winnable deals from slipping through their companies’ fingers.

Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence

Speakers:
Kalle Sveder, Sr. Director of Sales , Klue

Walk through the day in the life of the most productive sales representative. Learn what roles, data, and tech needed to set the stage for your sales teams to execute deals with precision. Hear why you need an ideal rep profile to measure the performance of GTM roles. Stop bogging sellers down with more tech and start removing barriers so they can focus on high-impact activities that get deals across the line.

Key Topics: Revenue Operations & Intelligence, Sales Readiness

Speakers:
Colleen Cimone, Enterprise Solution Consultant, Mindtickle

Join Storyblok’s session to discover more about the pay off for effective content management, and how investing in your B2B content strategy can lead to huge returns. Learn about the impact that a composable, headless set up can provide, and why business on traditional content technologies need to future proof their content strategies.

Key Topics: Emerging B2B Technologies & Services

Speakers:
Julius Hemingway, Analyst Relations Manager, Storyblok

Every sales team needs to do two things to drive revenue: create pipeline and close deals. But in a turbulent market, it’s easier said than done. New pipeline is harder to source, deal velocity is slowing, and conversion is decreasing. As a result, pipeline coverage is thinner, sales rep participation is lower, and surprise forecast misses become too common. Join Andrea Youmans to learn 3 best practices that will help you combat this market and increase your rep productivity to drive efficient, predictable growth: Empower AEs to take control of their own pipeline coverage. Increase pipeline conversion rates at scale with the right strategies. Use tools, tactics and team culture to increase confidence in your forecast.

Key Topics: Revenue Operations & Intelligence, Sales Engagement

Speakers:
Andrea Youmans, Senior Product Marketing Manager, Outreach

Unworked leads leave potential revenue on the table. So when you have a lean SDR team, how can you ensure no lead gets left behind? Learn how Vendavo uses 6sense’s Conversational Email to provide air cover for SDRs with “Lisa,” an AI Assistant that follows up with leads at scale, using generative AI to craft personalized emails and field responses. Last year, Lisa was a top performing SDR, generating millions in pipeline.

Key Topics: Account-Based Marketing Platforms & B2B Data Providers

Speakers:
Steve Hastert, Revenue Marketing, Vendavo
Rich Fong, Sales Development, Senior Manager, Vendavo

Finding a practical way to impact a business using AR and VR is a challenge. Intertape Polymer Group (IPG) envisions a future where industrial packaging machinery customers can be trained and supported in a virtual world and they can buy from storefronts in the metaverse. The company is leading their competition by engaging customers with immersive and interactive AR/VR learning environments, showrooms and factory settings using an approach that maximizes utility and impact.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Jason Fisher, Vice President of Marketing and Client Services, IPG

Speakers:
Colm Shalvey, VP Marketing , Navan

Lumen will share their Demandbase success story. They will discuss how Demandbase provides data-driven insights, prioritized engagement, and guided outreach efforts. Lumen will highlight how they leverage Demandbase to attract desired accounts for both new and existing customers, how account and people based insights are a core component of acquisition strategy, and how they improved awareness, provided intent data, and drove audience engagement. The session also covers how Demandbase lights up dim and dark accounts.

Key Topics: Account-Based Marketing Platforms

Speakers:
Dawn Carey, VP of Field Marketing, Lumen

Double-digit growth is challenging even in booming economies. Dassault Systèmes is doing that year after year because they recognize how great data and insights form the backbone of sales and marketing. Donald M. Moore, Director of Business Insight & Analysis, shares how he’s relied on Dun & Bradstreet data and solutions for 30 years to 1) find new markets to grow, 2) segment ideal prospects, and 3) do deep research into companies to win business.

Key Topics: B2B Data Providers, Revenue Operations & Intelligence

Speakers:
Don Moore, NAM Sales Ops Excellence Expert, Dassault Systèmes
Karlos Palmer, Chief Product Officer - Sales and Marketing Solutions, Dun & Bradstreet

According to a recent study by HBR and Gong, only 1 in 3 organizations has real-time visibility into how their GTM initiatives are performing. This means the vast majority of organizations are forced to take a reactive approach at the cost of productivity and revenue. Join Thomas Rowe, SVP of Sales at ChiliPiper, to learn more how his organization leverages Gong to inform go-to-market strategy, gain unparalleled competitive intelligence, and increase seller effectiveness.

Key Topics: Revenue Operations & Intelligence, Sales Engagement

Speakers:
Tom Rowe, SVP of Sales, ChiliPiper

To respond to the call of doing more with less, Sailpoint grew their enablement program with operational rigor, repeatable formats, and a governance structure that drives results. With a focus on measuring strategic outcomes through scorecards and dashboards, their sales team is set up for success. Partnering with Highspot as their single source of truth for content and training and coaching, creates an edge that puts them ahead.

Key Topics: Sales Content, Sales Readiness

Speakers:
Michelle Cox, Revenue Enablement Tools & Technology Manager,, SailPoint

Nurturing customer loyalty is more than just offering products that stand above the competition. Customers want to be heard, understood, and valued throughout their journey with you; only then will they become lifelong brand advocates. In this session, Tiffany Hancher will share how VMware combined its loyalty and advocacy programs to deliver an integrated, streamlined, and rewarding customer experience while forming close and collaborative working relationships with community, content, and product teams.

Key Topics: Content Engagement Solutions & Digital Experience Delivery Platform

Speakers:
Tiffany Hancher, Senior Customer Loyalty Manager, VMware

Speakers:
Stephanie Williams, Director, Global Campaigns, Sysdig
Jennifer Ross, CMO, Intentsify

Now more than ever, Marketing and Sales are inspecting their funnel to ensure ROI is at the forefront. Learn how Snowflake has not only aligned, but activated Sales and Marketing as one go-to-market team. Through a combination of account prioritization, digital advertising and highly targeted SDR prospecting, Snowflake experiences 2X to 4X increases in SDR efficiency through their one-team, go-to-market approach. Discover Snowflake’s unique approach to account-based marketing.

Key Topics: Revenue Operations & Intelligence & Sales Engagement

Speakers:
Hillary Carpio, Senior Director Account Based Marketing, Snowflake
Evan Liang, Co-Founder and CEO, LeanData

Director of Global Operations for Data Management Detrie Zacharias will discuss how his team enabled their GTM teams to identify new opportunities and make more data-driven decisions. In this session you’ll learn how Rimini Street, with the help of Openprise, was able to free up 108 hours a week, shift from service-desk mode to strategic facilitators, and empower sales and marketing teams with self-service apps, reducing list loading time from weeks to minutes.

Key Topics: Revenue Operations & Intelligence

Speakers:
Detrie Zacharias, Director, Global Operations - Data Management, Rimini Street

LexisNexis partnered with Sendoso to create an account-based marketing strategy that curated, scaled, and tracked gifts targeting legal firms. The out-of-the-box idea captured the attention of prospects, leaders, and judges, earning them the Best Direct Mail Campaign award at the 2022 Chief Marketer Pro Awards. This session will cover the challenges the team at LexisNexis was trying to solve for, the solution, and the results of this direct marketing campaign.

Key Topics: Account-Based Marketing Platforms & Sales Engagement

Speakers:
Neil Shah, Head of Product Marketing, Sendoso
Rob Willingham, Senior Manager of Strategic Marketing , LexisNexis

Revolutionize your digital presence with powerful content. Learn how Ceros’ cloud-based suite of tools empowers marketers and designers to easily create stunning interactive content that drives revenue, improves user engagement, and builds stronger brand recognition. Join us to hear how Ceros is transforming the way leading brands approach their digital presence and succeed in today’s competitive landscape.

Key Topics: Emerging B2B Technologies & Services, Content Engagement Solutions

Speakers:
Tori Belkin, Head of Account Management, Ceros

Speakers:
Sonia Moaiery, VP of Product Marketing, Clearbit

Seeing the ever growing needs of our customers to drive customer acquisition and expansion at scale, Machintel brought under its fold multiple areas of marketing expertise that is helping clients realize those goals effectively & efficiently. Hear how we helped a leading B2B traveltech software provider generate 14,000+ leads and grow their footprint through targeted content syndication campaigns backed up by the power of industry publications, data and custom content.

Key Topics: Professional Services, Revenue Operations & Intelligence

Speakers:
Henson Gawliu Jr., Chief Marketing Officer, Machintel

Marketers are adopting generative AI in a big way. But what exactly are their use cases, in what order, and … is there really a there there? Hear from Latane Conant, CMO of 6sense and May Habib, CEO of Writer, and get the five secrets every CMO needs in her arsenal, from which use cases are worth pursuing, how to dodge the pitfalls, and how to do a judo move on the naysayers.

Key Topics: Content Engagement Solutions, Emerging B2B Technologies & Services

Speakers:
May Habib, Co-Founder and CEO, Writer
Latané Conant, Chief Market Officer, 6sense

What a difference a year can make! Last year Domo presenting Brainshark implementation best practices. This year, Domo has created the Domo Enablement platform to more efficiently and effectively onboard customer-facing teams and arm them with the required competencies to make customer engagement moments matter. Domo consolidated a tailored learning experience and coaching to drive performance and fuel the important moments of the buying journey. See how this approach has helped get ahead of the competition and ensure their teams are equipped to deliver exceptional customer experiences that matter.

Key Topics: Content Engagement Solutions & Sales Readiness

Speakers:
Robert Fox, Director, Revenue Enablement, Domo

The American Management Association (AMA) has provided businesses with career-building training for 100 years. As work has shifted, blurring the lines between the office and home, AMA needed to quickly revamp their omnichannel marketing strategy. Explore how Data Axle, AMA’s partner for over 20 years, helped them confront the challenges posed by a hybrid work environment, the crucial role multi-sourced data plays in revolutionizing omnichannel marketing and why a channel agnostic approach is necessary.

Key Topics: B2B Data Providers & Professional Services

Speakers:
Trish Beltrano, Vice President Integrated Direct Marketing, American Management Association
Andrew Bloom, Chief Commercial Officer, Enterprise Solutions, Data Axle

Investing time and money into driving prospects to your website only works if you can also get them to convert. Hear how Elastic leverages Drift to better identify visitors, understand their intent, and help them navigate the website based on their unique needs. Leave this session with Elastic’s best practices for creating superior website experiences and insights from their recent marketing campaigns you can implement with your teams today.

Key Topics: Customer Relationship Management & Digital Experience Delivery Platform

Speakers:
Bill Campbell, Director of Sales Development, AMER Elastic
Holly Xiao, Group Product Marketing Lead, Drift

In the ever-evolving B2B marketing and selling landscape, buyer trust remains the foundation for success. To build this trust, it’s crucial to understand how customers are feeling. Through its digital transformation, IBM has partnered with G2 to understand and amplify the voices of its customers, making data-driven decisions to grow its business. In this session, learn how IBM incorporates stories, insights, and content at all stages of its engagement cycle.

Key Topics: B2B Data Providers

Speakers:
Jill Cross, Vice President, Global Demand Strategy, IBM
Mike Weir, Chief Revenue Officer, G2

Struggling to get your sales team to adapt to a new product or market? Imagine being thrown into a new industry, company, and products simultaneously. Go behind the scenes on how NRG navigated this when combining forces with Direct Energy. Hear how they created just in time learning and onboarding programs to ready their salesforce. Take advantage of how their reps analyze pitches, driving adoption of their Sales Enablement Platform, Highspot, to almost 100%.

Key Topics: Sales Content, Sales Readiness

Speakers:
Lamar Lee, Supervisor, Digital Sales Experience, NRG

Demand and ABM marketing have traditionally been related but separate teams in most B2B marketing organizations. There is now increasing pressure to bring them together to address demand marketing efficiency issues and the challenge of effectively scaling ABM programs. However, to succeed in a converged demand + ABM environment, marketers must navigate strategic, tactical, and executional challenges. Join the Integrate session as we discuss the implications of the ABM and demand marketing convergence and provide practical guidance for marketers making the shift.

Key Topics: Account-Based Marketing Platforms, Emerging B2B Technologies & Services

Speakers:
Sophia Agustina, Global Demand Strategy, IBM
Marcia Trask, Sr. Director, Content Strategy , Intergrate

Hear from Jegen Kalimuthu, Global Sales Enablement at LinkedIn on how to tackle a global business transformation cross-functionally. Kalimuthu will speak to how he brought teams together to achieve a new messaging initiative under mounting pressures. Instead of finger-pointing and throwing in the towel, learn how enablement, marketing, sales leadership, and sales ops all play a role in implementing global change. Jegen will share his experiences from selling to enabling, as well as:

• How he builds relationships and empathy to achieve common goals
• Why cross-collaborating leads to a more strategic, rather than reactionary, enablement function
• The secret to breaking down silos in revenue organizations

Key Topics: Revenue Operations & Intelligence, Sales Readiness

Speakers:
Jegen Kalimuthu, Head of GTM Enablement, Global Programs, LinkedIn Sales Solution

Speakers:
Lauren Eckles, Director of Global Field Marketing, Brinqa

Today’s SaaS leaders know well the challenges of embracing customer-led growth and the demands this transition places on simplicity of message, clear product value and a personalized experience for self-guided engagement that wins business. In this session, you’ll discover how other SaaS leaders are tackling these challenges and showing value first from the initial product tour, to the first sales call, to technical demos, and more. We’ll explore what it means to go beyond product trials to deliver customer-led experiences that win deals.

Key Topics: Emerging B2B Technologies & Services & Digital Experience Delivery Platform

Speakers:
Evan Powell, Co-Founder and VP of Operations, Reprise

Optimizing your GTM motion can mean a lot of different things – for Smartsheet its driving efficiency at scale and aligning sales and marketing goals. Hear from Andrew Bennett, Chief Marketing Officer at Smartsheet, as he talks through how Smartsheet thinks through the mechanics of GTM growth and how ZoomInfo helps them be intentional about it.

Key Topics: Account-Based Marketing Platforms, B2B Data Providers

Speakers:
Andrew Bennett, CMO, Smartsheet
Bryan Law, CMO, ZoomInfo

Speakers:
Cailin DeCort, Product Specialist, Jasper
Rae-Leigh Bradbury, Product Specialist, Jasper

You’re heard it before. Sellers have less time with buyers. When meetings happen, sellers must deliver value with impact. Marketers may provide great content, but data shows it often goes unused—wasting time and opportunity. What if you could evaluate your content, based on a framework of who needs it—and the situation where it’s most relevant? This session will share an easy and practical method that connects your content with both selling situations and buyer personas.

Key Topics: Content Engagement Solutions & Sales Content

Speakers:
David Kriss, Chief Customer Officer, Modus

You’ve seen 101 prompts and tried Generative AI to write blogs and emails, but it’s now time to uncover the true value of Generative AI to drive revenue team effectiveness. In this session we’ll highlight 5 unconventional use cases that unlock the true potential of Generative AI. Discover how revenue teams can wield the power of Generative AI effectively to captivate buyers and improve lead follow up, rep coaching, forecast accuracy, uplevel talent, and more.

Key Topics: Revenue Operations & Intelligence, Sales Content

Speakers:
Matt Flug, Director of Marketing , Mediafly

Marketing planning and budget management is hard with data spread across many systems. Attend this session to see how you can build, execute, and measure your marketing plan in one solution for unprecedented visibility, collaboration, and decision making. This session will show you how to calculate your marketing ROI and optimize your budget to impress the CEO.

Speakers:
Scott Todaro, VP, Marketing Performance Management Solutions, Planful

For decades, B2B marketing has struggled to align with sales. And both sales and marketing have struggled to align with buyers. The result has been massive waste in both sales and marketing, and endless cycles of process improvements that don’t really move the needle. In this presentation, Kerry Cunningham, former VP, Principal Analyst with Forrester, explains the types of alignment organizations really need and how AI is finally making that alignment a reality.

Key Topics: Account-Based Marketing Platforms & B2B Data Providers

Speakers:
Kerry Cunningham, Senior Principal, Product Marketing, 6sense

Cisco Systems, a global IT and networking company, underwent a digital transformation to launch a SaaS distribution model and cross-portfolio solutions. Cisco.com, receives over 100 million visitors across 59 countries and 27 languages, and plays a crucial role in product awareness, demand generation, and customer service. Join this session with Adobe and Cisco to hear how digital marketing, customer experience, and IT teams united to create meaningful digital customer experiences, and streamlined workflows on Adobe solutions.

Key Topics: Emerging B2B Technologies & Services, Digital Experience Delivery Platform

Speakers:
Monica Koedel, Senior Director, Digital Experience, Cisco
Chad Reese, Senior Director, Marketing Operations, Cisco

Win-loss analysis is a best practice for increasing win rates and revenue in elite revenue teams. It provides a data-driven view into the reasons behind business wins and losses, which can lead to strategic changes that improve win rates by up to 50%. Diana Massaro (CMO, Skyhigh Security), Andrew Peterson, and Spencer Dent (Co-CEOs, Clozd) will share best practices for win-loss analysis and case studies of organizations that have used it to improve business outcomes, even during macro-economic turmoil.

Key Topics: Emerging B2B Technologies & Services, Revenue Operations & Intelligence

Speakers:
Andrew Peterson, Co-CEO and Founder, Clozd
Spencer Dent, Co-CEO and Founder, Clozd
Diana Massaro, CMO, Skyhigh Security

During a period of high growth, expansion and a rebrand, Rishi Kabra joined Motive as their Senior Director of Sales Transformation to help drive change across their sales and marketing processes. Learn from Rishi’s four-time experience as a sales transformation professional as he shares insights on change management, process optimization, and evaluating the ROI of tech investment. Discover the positive impact of effective lead management strategies on go-to-market motions and more importantly, revenue.

Key Topics: Revenue Operations & Intelligence & Sales Engagement

Speakers:
Rishi Kabra, Senior Director, Sales Transformation, Motive
Evan Liang, Co-Founder and CEO, LeanData

Understanding your buyer’s journey is tricky. Relying on account-level intent data only adds to the challenge. Having already integrated first-party engagement data from the ON24 platform into its operations and seeing significant lift in pipeline results, the company knew that gaining more real-time, first-party insights could advance that even further. Now, armed with NetLine’s Intentive, ON24 has a holistic view of the entire buying journey, knowing who, what, when, and where buyer actions occur across the entire B2B digital ecosystem. Join us for a candid discussion on how ON24 enhanced prospect intelligence, accelerated pipeline and improved conversion rates across the funnel.

Key Topics: Account-Based Marketing Platforms, Content Engagement Solutions

Speakers:
Tessa Barron, Vice President Marketing , ON24
David Fortino, Chief Strategy Officer, NetLine

What’s the greatest competitive advantage you can have as a modern marketing team? If you ask Matt Malanga, JW Player’s Chief Marketing Officer, the answer is simple: speed. In this session, Matt sits down with Shafqat Islam, Optimizely Chief Marketing Officer, to share how his marketing org moved off basic project management and onto a purpose-built marketing solution — enabling them to share global calendars, create repeatable campaign playbooks, and integrate content repositories for maximum reuse. The result? 2x overall output, and a 200% expected ROI — in the first year alone.

Key Topics: Content Engagement Solutions, Digital Experience Delivery Platform

Speakers:
Matt Malanga, CMO, JW Player
Shafqat Islam, CMO, Optimizely

Hear how Loopio designed their enablement organization from the ground up to support the entire revenue engine with the content and competence that drives measurable results. Join us for a lively conversation with Stephanie White as she shares her enablement journey as it transforms from random acts of learning and content to a data driven machine–and the lessons she has learned along the way.

Key Topics: Sales Content, Sales Readiness

Speakers:
Stephanie White, Senior Director, Revenue Enablement, Loopio
Heather Cole, VP, Market Growth, Seismic

The key to success, now more than ever, is truly understanding your customers. For Boeing, that means helping airlines minimize travelers’ frustrations in the current era of cheap travel and inadequate infrastructure. Discover how Boeing built a growth engine putting its customers and their passengers at the forefront with their Integrated marketing campaign “Happy Passengers,” shifting focus from product to customer outcomes and helping guide Boeing’s airline customers through the travel rollercoaster of post-COVID.

Key Topics: Professional Services

Speakers:
Jason Fish, Senior Manager of Marketing Execution, Boeing
Kari Wiens, Director of Growth Strategy (Demand Generation), The Marketing Practice

LinkedIn and MarinOne partnered to survey over 300 B2B marketers to identify trends, challenges, and opportunities. Join this session to learn how B2B marketers are approaching measurement, testing, content creation, audience targeting, and cross-channel budget investments. We’ll also provide best practices gleaned from the survey results and Marin’s 15 years of B2B marketing experience for how you can prepare your B2B Marketing campaigns for success in 2023 and beyond.

Key Topics: Emerging B2B Technology Providers, Professional Services

Speakers:
Gordon Ferris, Director of Growth Marketing, Marin Software

The marketing landscape has reached over 11,000 solutions as companies rise to serve the needs of the market. Finding the right tools in this noise is difficult enough, but is the implementation even harder? Join Mike Barbeau, Chief Growth Officer at Shift Paradigm, as he walks you through the considerations you need to know as you onboard more tools into your stack and how to ensure your implementation is done right the first time.

Key Topics: Professional Services, Revenue Operations & Intelligence

Speakers:
Mike Barbeau, Chief Growth Officer, Shift Paradigm