B2B Summit
EMEA

Optimize Go-To-Market Performance By Harnessing Human And Machine Ingenuity

AI is the future, regardless of what your company does, yet buyers also crave authenticity and human connection. Marketers, sellers, and machines must partner to deliver differentiation, value, and trust.​

In this track, we will explore how the fusion of human ingenuity and AI efficiency will revolutionize buyer interactions, employee productivity, and performance. We’ll also explore the data, technology, and capabilities needed to make this happen.

Transform Processes And Workflows To Enable Buyer And Company Value

Internally focused and misaligned revenue processes hinder sales and marketing’s ability to power organizational growth.​

In this track, we’ll help you unlock organizational ingenuity, build stronger alignment, and transform your core buyer experiences and related workflows through best-practice sharing and interactive hands-on workshops.

Embed Individual And Team Ingenuity To Unleash Go-To-Market Potential

Future fit organizations innovate continuously to maintain a creative advantage. Empowering employees to contribute their own ideas, collaborate, and take calculated risks is key to promoting ingenuity, engaging employees, and turning creative advantage into competitive advantage.​

In this track, you’ll learn how leaders can initiate and embed greater ingenuity and problem-solving within themselves, their employees, and their teams to release commercial potential.

Inject Creativity And Innovation To Catalyze Growth

Growing revenue remains the top business priority of the C-suite, but when technology empowers every firm equally, when capital is freely available, and when business processes are standardized, what will differentiate your company, your products, and your brand to fuel your growth?​

In this track, learn how new practices and creative solutions are supercharging go-to-market strategies, whether the change is incremental or radical, short-term or long-term.