Data Strategy & Insights

This Afterwords session will give you unfettered access to Forrester Analysts and your peers around priorities related to AI.

• How has the conversation around AI and D&I come together?

•Who needs to be involved to get a holistic perspective on the fair use of AI in organizations?

• What is the role of vendors vs. the role of the buyer in terms of making sure AI implementations are done fairly?

• What internal processes can we put in place to ensure we’re not amplifying inequities with AI?

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Katy Tynan, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester

Nothing has highlighted the needs of underserved people more clearly than the global pandemic. They have experienced the impact more keenly than most, yet had the fewest options for responding. In this session, you’ll hear how Bluestem Brands focuses on identifying and reaching customers where they are and providing the value they need as a normal course of business. Learn how Bluestem examined the extended Covid-19 impacts at a deeper level and took action to improve people’s financial security as well as their lives.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Dawn Price, Managing Principal for Analytics & Strategy, Acxiom
David Wilson, VP of Marketing/Analytics, Northstar

As The Leader in Local OTT advertising, Gamut TOTAL helps advertisers find, target, and engage with local OTT audiences at scale in every designated market area. Gamut leverages Domo to share real-time advertising insights with its clients. By creating personalized customer data experiences with its best-in-class analytics solution, Gamut can provide unparalleled campaign transparency. Learn how Gamut is leveraging new strategies and tactics to create their competitive advantage and get advice on how to super-charge your business with modern BI.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Rachel Clayton, Senior Director, Data Innovation, Gamut Media
Traci Will, VP Analytics, Attribution, Software Tools, Gamut Media

In this interview style format, hear from a lifetime Geospatial Thinker, Liz Parrish, as she describes her journey as a geo-centric strategic market analyst helping organizations within banking, retail and real estate to strengthen their business performance through the application of location intelligence. From her career of 15 years, Liz will share how bringing geospatial context into market and customer analytics has helped her differentiate and elevate the value of market intelligence to expand business potential and outpace competitive pressures, while boosting her career growth into new leadership and fostering mentorship opportunities to influence geospatial thinking even further.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Gary Sankary, Industry Manager for Consumer Goods and Services, Esri
Liz Parrish, Manager of Geospatial Analytics & Insights, H-E-B

The modern marketer is tasked a heavy burden. The expectation of privacy and protection while ensuring personalized and relevant experiences across the customer journey. Getting this right requires a wholesale re-architecture of the enterprise marketing tech stack. From retention to acquisition, a unified approach to customer data will enable greater control, transparency, and performance without sacrificing privacy. Please join General Motors and Neustar to discuss how B2C enterprise organizations are adapting to change and improving business performance with a people-based approach to marketing.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Joseph Pagano, Vice President, Consulting Services, Neustar
Rob Preston, Manager, Advanced Media Analytics, General Motors

Businesses continue to be challenged by the volume of data flowing throughout their organizations. Although there is no one size fit all approach to the challenge, having trusted data is a requirement most can agree on. Learn how Essity, a $13BN (USD) global health and hygiene company, approaches data hygiene and governance, putting it at the forefront of its mission and driving real results.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Neil Travis Honaker, Data Quality & Data Privacy Manager, Essity
Nicole Figueiredo Henry, Marketing Principal, Dun & Bradstreet

With a small IT team, Morgan Foods needed help taming the complexity of SAP and providing their business users with actionable insights. This need became even more pronounced as the food manufacturer upgraded their IT infrastructure by implementing SAP’s Integrated Business Planning and Production Planning and Detailed Scheduling (PP/DS) product and S/4HANA. In the session, CFO Steve Hankins, will discuss how Magnitude Angles for SAP helped MFI successfully navigate the plant floor remediation project.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Steve Hankins, CFO, Morgan Foods International
Chad Cosper, Senior Product Marketing Manager, Magnitude Software

This session examines the opportunities that present themselves as a crisis emerges. A panel- style discussion covering how organizations that use data for “quick learning” will succeed with agility in comparison to organizations that are overly fragile in their hyper-optimized operating processes. The American Airlines experience during Covid-19 and beyond will be used to illustrate best practices and pitfalls with real-world organizational experiences during and after a crisis.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Jason Newton, Director, Data Engineering & Analytics, American Airlines
Stephen Brobst, Chief Technology Officer, Teradata
Chris Twogood, Senior Vice President Marketing, Teradata

During this session, you will learn from your peers how their data management strategy is changing based on new business requirements. These include support for real-time, distributed, integrated, and trusted data for modern business applications and insights. Below are some of the topics we’ll explore during our conversation:

• Current data challenges and how’s that impacting data strategy
• New approaches to data management
• How to go about modernizing your data management architectures

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester
Mike Gualtieri, VP, Principal Analyst, Forrester

During this networking session, you will learn from your peers how they are overcoming challenges in their respective companies and industries around customer insights, data sharing, analytics adoption, data acquisition and AI implementation. Facilitated by our analyst experts in retail, healthcare and insurance, join us for a conversation about how some of the lessons in these three industries apply broadly to other verticals.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Jeffery Williams, Senior Analyst, Forrester
Natalie Schibell, Senior Analyst, Forrester
Brendan Witcher, Vice President, Principal Analyst, Forrester

Today’s businesses face increasingly complex challenges that threaten the longevity and sustainability of their brands – from global health crises to economic and political volatility. To minimize costly disruptions and thrive when the stakes are high, organizations must utilize location intelligence to enhance business resilience. Discover how innovative leaders are leveraging spatially powered insights to strengthen core business strategies long before disruptions impact operations, adapting to chaotic disruptions faster than the competition.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Alexander Martonik, M.S., Industry Practice Lead for Financial Services and Insurance, Esri

Data-driven marketing is challenging. Not only are marketers confronted with disparate and incomplete data sets, but they also struggle with rapidly evolving regulations. Marketers rely more than ever on data professionals and technology to understand the consumer and reach them with effective offers. Join Experian to explore several retail and financial services case studies on the power of marketing and data. We’ll demonstrate how developing robust customer insight can create remarkable marketing execution.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Anupam Pattanayak, VP of Analytics Consulting, Experian
Erin Haselkorn, Senior Manager of Market Insights, Experian

One of the world’s most beloved entertainment brands drove success during unprecedented times using Resonate’s always fresh, hyper-relevant insights across programmatic display, social, and email. They also leveraged this rich, proprietary data in their advanced analytics to increase and optimize performance across channels.

The results:

-117% higher than average landing page views per audience

-62% lower average cost per landing page view per audience

-Optimized placement outperformed their own 1P data and Facebook’s native targeting audiences

-55% higher open rate compared to their email campaign average

-10% lower cost per click and 15% lower cost per landing page view on social

How did they do this? By leveraging the deep, real-time, first party data available within the Resonate Ignite Platform(TM). Not only do they have access to this fresh, granular, proprietary data as soon as they open up the platform, but they can enrich their own 1P data for predictive modeling and segmentation work. All resulted in an increase in return on ad spend.

Watch this case study presentation to learn how Resonate can help you optimize ad spend, drive revenue, and meet your KPIs.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Ericka Podesta McCoy, Chief Marketing Officer, Resonate

During this session, you will learn from your peers how they are approaching Data Operations and Management in their organization. Below are the topics we’ll explore during our conversation.

• Have you seen a migration of responsibility for data management responsibilities like data protection and resilience?
• Evaluating the value of data assets, when do you “retire” a data asset?
• How is the changing role of data is affecting your organizational structure?

Speakers:
Brent Ellis, Senior Analyst, Forrester

The current disruptions to digital customer engagement are significant. Data deprecation, while challenging current practices, can and should lead to more effective way to understand, engage, and measure consumer engagement. This will require marketers to adopt new approaches to measurement based on outcomes, aligned to the customer journey. Purchase data is emerging as the foundation for measurement, replacing the cookie with real-time signals that are permissioned, accurate, matchable, and applied at scale.

Our fireside chat will provide real world examples and practical recommendations to deliver on outcome-based measurement, as we navigate the challenges of data deprecation.

• What are the primary ways data deprecation will upend the digital ecosystem; specifically, the ability to measure and optimize customer engagement

• How to apply use-case driven approach to measure outcomes

• Ways to apply purchase-based measurement to develop an unbroken view of your customer; to communicate ‘you know me, in way I value.’

• The impact of understanding your customer outside the brand’s four walls in driving meaningful engagement

• The value of disrupting current marketing strategies to embrace consumer consent and choice

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Erin Winters, Head of Corporate Marketing, Affinity Solutions
Mike Woods, VP Business Development & Sales, Affinity Solutions
Lindsey Woodland, Vice President of Analytics, 605

Successful analytics deployment requires focusing not just on data and tools, but also on the people that use them. Leveraging Hemlock Semiconductor’s successful deployment of TIBCO Spotfire® and TIBCO® Data Virtualization software, this session discusses strategies for building an analytics culture and overcoming challenges along the way. Topics include centralized vs. decentralized approaches, leveraging early-adopters, benefits of unpolished data, adapting skill development to meet users where they are, and modifying your approach as the enterprise matures.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Kevin Britton, Senior Strategic Project Leader, Hemlock Semiconductor

Across various industries, organizations face challenges of rising customer demand. 70% of customers expect organizations to provide tailored frictionless interactions powered by AI, that are transparent and fair (Capgemini). Learn how enterprise organizations use endpoints to redesign their in-store customer journey, expand their dark warehouses, and facilitate the omnichannel experience with vision AI — harnessing data responsibly to drive actionable insights, as well as utilizing synthetic data (not based on actual/identifiable persons) to train AI models.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Stephen Borg, CEO & Co-Founder, meldCX