Predictions Report

Predictions 2021: Privacy

October 26th, 2020
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Jeff Pollard, VP, Principal Analyst
Jeff Pollard VP, Principal Analyst
Heidi Shey, Principal Analyst
Heidi Shey Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Stephanie Balaouras , Kate Pesa

Summary

Fueled by a growing appetite for employee data to improve workforce analytics and insights, a wave of regulatory and legal activity to protect employee data is coming in 2021. With the UK set to become a “third country” for data protection matters and significant changes coming in the privacy landscape in the US, the complexity of privacy compliance will increase. While values-based consumers force companies to make privacy more strategic, CMOs will increase their capabilities to collect zero-party data, and 40% of privacy officers will report to their CEOs by the end of 2021. In this report, we explore Forrester’s predictions for privacy in 2021.

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