Trends Report

Grocers: Meal Kits Pique Consumer Interest, And You Have The Competitive Advantage

September 4th, 2020
Madeline Cyr, Researcher
Madeline Cyr Researcher
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
Scott Compton, null
Scott Compton

Summary

Due to COVID-19, demand for meal kits is surging as consumers crave convenient fresh food. Online-subscription meal kits have tried to eat into the massive US grocery market for some time, but customers have churned due to factors such as cost and choice. COVID-19 has opened an opportunity for grocers to capture new loyal customers. Meanwhile, competition in the meal kit sector is heating up: In addition to grocery store offerings, quick service and traditional restaurants are launching prepared meal kits for COVID-19-weary consumers. Meal kits present new growth opportunity for grocers, which should use their competitive advantages of distributed store inventory, recurring store traffic, deep supply chains, and years of customer purchase data to win loyal customers and boost margins.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.