Best Practice Report

Not Yet The New Normal: ABM Must Evolve Into Account-Based Engagement

Use Four Best Practices To Advance Your Approach From ABM To ABE

March 26th, 2021
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Steven Casey , Caroline Robertson , Meredith Cain , Jennifer Zhang , Kara Hartig

Summary

Account-based marketing (ABM) is more than just marketing. From fostering tighter alignment between marketing and sales to engaging customers across their entire lifecycle, it accelerates a firm’s transformation to customer obsession. Read this report to understand how four practices help B2B marketers improve customer intimacy.

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