Brief: Indian Firms Signal Their Intent To Go Digital

Indian consumers are increasingly embracing smartphones, tablets, mobile applications, and social networks and expect businesses to serve them across all of these digital touchpoints. To answer this call, marketers and CMOs sometimes bypass the CIO completely and partner with external technology providers. Consequently, CIOs are getting squeezed between digitally empowered customers and technology-aware business leaders, while at the same time still struggling to realize the value of their traditional IT systems. Forrester recently concluded a series of CIO summits across the Asia Pacific region with the theme of "Beyond IT: Empower Digital Business In The Age Of The Customer." This report summarizes our key takeaways from the India summit, which was attended by 140 CIOs and other senior executives from leading Indian organizations, and provides recommendations on what steps CIOs must take when setting off on a digital transformation journey.