Case Study

Sharpen Trade Management For Improved Point-Of-Purchase Conversion

How To Deliver Applications For Effective Trade Management

November 29th, 2016
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Bill Seguin , Sam Bartlett

Summary

Seventy percent of consumers make brand decisions in the store, but attempts made by brands to engage them via mobile applications have had limited success. This research shows how to equip a brand's application development and delivery (AD&D) professionals, as well as its trade marketing team, to deliver the in-store, or on-trade, brand engagement that consumers crave.

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