Predictions Report

Predictions 2016: The Entitled Customer Emerges In Asia Pacific

Marketers And eBusiness Pros Will Join Forces Through Six Big Shifts

November 4th, 2015
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Michael Barnes, null
Michael Barnes
Gene Cao, null
Gene Cao
Clement Teo, null
Clement Teo
With contributors:
Frederic Giron , Benjamin Ensor , Michelle Moorehead , Di Jin , Erna Esa , Bill Nagel

Summary

Digital experiences are the new normal for customers across Asia Pacific (AP), empowered by widespread — and in some cases now universal — access to mobile technology. They're no longer satisfied with poorly coordinated online and offline experiences. This brief explains how AP-based organizations will respond in 2016 by aligning eCommerce initiatives with both digital and traditional marketing strategies and embracing emerging technology to jump-start internal change initiatives and digital business transformation.

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