Trends Report

Use Co-Creation Journey Mapping To Improve Your Customer Research

Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions

July 10th, 2017
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
With contributors:
Travis Wu , Tony Costa , Michael Barnes , Ivory Chen , Bill Nagel

Summary

Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs, motivations, thoughts, and feelings. This report explains how CX pros can use co-creation to improve their understanding of customers and augment existing customer journey mapping approaches.

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