Best Practice Report

Customize Your CX Champions Program

Build A Program To Impact Customer-Focused Culture And CX Transformation

Updated Oct 15, 2026  

Summary

CX champions or ambassadors programs are growing in popularity, with surprising diversity in execution. Many are an increasingly valuable aspect of CX teams’ efforts and influence across the organization, whether they’re used for training, project management, or recognition. This report explores a range of successful CX champions programs to identify qualities and considerations CX leaders can use to create or evolve their own programs. Download The CX Champions Program Design Template at the top of this report to guide you through determining objectives, scope, and activities that support your broader CX program goals.

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