Vision Report

Aligned, Defined, Fluid, Fast: Four Principles Of Effective Structures

Structure Should Help You Put Your Vision For Customer Obsession Into Practice

April 23rd, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Martin Gill , Rick Parrish , Alex Sobchuk , Lewis Nottonson

Summary

Chasing an ideal org structure won’t make you customer obsessed; structure should be an enabler of your strategy for customer obsession, not a substitute for it. Better to learn the truths about structure in order to build your own that facilitates speed, connection, and access to insights for your existing and future resources. This report describes the four qualities that structures must have to help put your customer obsession vision into practice.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.