Trends Report

Forrester Infographic: Brand Communication And Action Drive Trust For Australian Auto Insurers

June 18th, 2021
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Katie Hampton , Apurva Mishra , Sukriti Dangi , Bill Nagel

Summary

Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial services firms into the spotlight. Like their global peers, auto insurers in Australia strove to rise to the occasion, responding in different ways to aid their customers. How well did they do? To find out, Forrester surveyed 1,704 Australian auto insurance customers. This report cites insights from that survey to help customer experience professionals understand how Australians rated their auto insurers' response during COVID-19 and how that affected their overall perception of auto insurance brands.

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