Best Practice Report

What High-Performing Account-Based Marketing Teams Do Differently

June 3rd, 2019
Nicky Briggs, VP, Principal Analyst
Nicky Briggs VP, Principal Analyst

Summary

Analyzing what high-performing account teams do differently provides valuable insights for optimizing account-based marketing. High performers — those who achieve the highest ROI — have specific approaches for setting up and executing programs, and measuring results. The likelihood of success often can be determined early in the program by the presence of appropriate investment, sponsorship, and leadership. In this report, we look at what sets high-performing ABM teams apart, including how they are resourced, how they allocate budget, what tactics they execute, how they measure performance, and what results they achieve.

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