Wave Report

The Forrester Wave™: Email Marketing Service Providers, Q4 2009

Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leaders

December 23rd, 2009
JK
Julie M. Katz
Carlton A. Doty, null
Carlton A. Doty
With contributors:
Shar VanBoskirk , Christine Overby , David Daniels , Emily Murphy

Summary

In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and sophistication. Evaluated vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.

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