AI is reshaping marketing teams at every level, from workflows and skills to decision-making and organizational design. Many leaders are navigating unclear expectations, uneven readiness across teams, and pressure to demonstrate rapid AI progress. This peer discussion is an opportunity to connect with other leaders who are working through similar challenges and to explore what is working as AI becomes more deeply woven into daily marketing operations.

Join Rani Salehi, CMO executive analyst, and fellow B2B marketing leaders to talk about how organizations are approaching AI adoption, where peers are seeing early momentum, and how teams are rethinking roles, operating models, and collaboration as capabilities evolve. Bring your questions, experiences, and examples. We will shape the conversation together.

During this peer discussion, we’ll explore:

How AI is influencing marketing org structure, processes, and expectations today.
Where misalignment or misconceptions slow progress and how peers are addressing them.
Practical ways teams are building readiness and adapting roles to support AIdriven work.

This session is most relevant for marketing leaders navigating AI-enabled transformation in B2B environments.

Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders.

Making AI Work Inside The Marketing Organization

Want to attend this peer discussion?