Economic uncertainty and market volatility mean that executives and business leaders are revisiting budget planning to deliver both operational efficiencies and stellar customer experiences. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits for your customers, your employees, and your organization?

Join Fiona Swerdlow and David Hoffman for this interactive discussion with fellow digital business and strategy leaders about your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to manage market evolution and meet your growth objectives for 2026 and beyond.

Questions for discussion:

In what areas should I invest in 2026?
How do I make the most of existing technology and optimize spend overall?
For which areas should I allocate budget to test and experiment toward future growth?

Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Maximizing Impact: Strategic Budget Planning For Digital Business & Strategy Leaders

Want to attend this peer discussion?