Predictions Report

2010 North American Interactive Marketing Predictions

Disciplined Interactive Approaches Lead To Innovation Across Channels

January 12th, 2010
With contributors:
Christine Overby , Thomas Cummings , Angie Polanco

Summary

In 2010, interactive marketers recovering from the recession will find that their focus on data-driven strategy, automation, and building customer relationships will bring discipline and definition to the entire marketing function. We also expect innovation in data management, exchange-based buying, online video, and augmented reality to adjust current channel practices — thereby pushing marketers to focus on creating interactive, and not merely digital, strategies.

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