Save or Share this Report

For eBusiness & Channel Strategy Professionals

2011 Online Retail Technology Investment Outlook

Integration And Mobile Commerce Increase As Priorities In The New Year

January 28, 2011

Primary author headshot


Why Read This Report

Online retailing has performed well in 2010. For a majority of online retailers, those results are translating into continued strong investment in eCommerce and mobile technologies in 2011. Forrester's December 2010 US Retail Executive Online Survey shows that online retailers will primarily focus on investment in back-end and multichannel integration, mobile commerce, and eCommerce platform solutions. While 20% of online retailers already have a re-platforming project underway, eCommerce platforms remain in high demand in 2011. And while a majority of online retailers use internal staff to support eCommerce platforms today, increasingly eCommerce executives look to shift toward externally supported solutions such as fully hosted/managed or SaaS eCommerce solutions.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Vendor Selection Aids

vendor selection icon
  • A Variety Of Technology Payment Models Are Preferred By Online Retailers

Table of Contents

  • Online Retailer Investment In eCommerce Technology Remains Strong

  • The eCommerce Solutions Marketplace Remains Overheated
  • Supplemental Material
  • Related Research Documents