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For eBusiness & Channel Strategy Professionals

2012 US Bank Secure Website Rankings

Citi Moves To The Top With Added Functionality And A New Look

January 22, 2013


  • By Peter Wannemacher,
  • Catherine Graeber
  • with Benjamin Ensor,
  • Tiffani Montez,
  • Douglas Roberge

Why Read This Report

Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer service via social media. In addition, online and mobile strategists are constantly looking for best practices in digital banking functionality and features. Forrester employed our User Experience and Functionality Benchmark methodology to evaluate and rank the six largest retail banks in the US. This report outlines our findings and the insights and best practices we uncovered.

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Table of Contents

  • Forrester's Website Benchmark Methodology
  • The Rankings: New-Look Citi Jumps Ahead With Added Functionality
  • Best Practices Of US Banks' Secure Websites And Digital Services

  • Banks Will Innovate The Adjacent Possible
  • Supplemental Material
  • Related Research Documents

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