Why Read This Report
We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria across four categories aligning to the phases of the customer life cycle: discover, explore, buy, and use. eBusiness teams at Canadian banks offer excellent product research tools but could do more to help customers move through the purchase journey. To build on these strong foundations, digital banking teams should help customers with financial advice, cross-sell related products and services, and continue to engage customers after the application process. This report is intended to help eBusiness and channel strategy professionals benchmark their own digital sales capabilities, identify good practices, and plan future improvements to their public websites.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase