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For eBusiness & Channel Strategy Professionals

2014 European Mobile Banking Functionality Benchmark

Garanti Tops Our Review Of European Banks' Mobile Services

June 23, 2014


Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong mobile banking foundations, with extensive account information and transactional features available for a wide range of devices. To take advantage of those strong foundations, digital banking teams need to help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: Garanti Leads With Extensive Functionality
  • Mobile Banking Best Practices Of European Banks

  • Differentiate By Delivering Convenience In Context

  • Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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