2014 UK Mobile Banking Functionality Benchmark
Barclays Tops Our Review Of UK Banks' Mobile Services
June 23, 2014
Why Read This Report
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35 criteria. The firms we reviewed have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these foundations, digital banking executives should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
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Table of Contents
- Forrester's Mobile Banking Functionality Benchmark Methodology
- Benchmarking Mobile Banking: Barclays Leads Mobile In The UK
- Mobile Banking Functionality Best Practices Of UK Banks
- Differentiate By Delivering Convenience In Context
HOW FORRESTER CAN HELP
- Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
- Supplemental Material
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