Report

2014 Canadian Bank Digital Sales Benchmark

RBC Leads With Strong Account Comparison Tools And Online Account Opening Features
November 25th, 2014
With Contributors:
Benjamin Ensor
and Audrey Blumstein

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria across four categories aligning to the phases of the custo

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