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For eBusiness & Channel Strategy Professionals

2015 Australian Mobile Banking Functionality Benchmark

Westpac Tops Our Review Of Australian Banks' Mobile Services

June 9, 2015


Why Read This Report

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have laid strong mobile banking foundations, with a variety of account information and transactional features available for a wide range of devices. The leaders are also providing some of the best personalized offers, product research, and application functionality we have seen globally. To build on these strong foundations, digital banking teams in Australia need to help customers even further with money management tools, service features such as alerts, and immediate access to human help through tools such as chat. This report helps eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: Westpac Leads, But Many Banks Do Well
  • Mobile Banking Best Practices Of Australian Banks

  • Perfect The Basics, And Differentiate With Convenience In Context

  • Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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