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2015 US Bank Digital Sales Functionality Benchmark

Bank Of America And Wells Fargo Take A Clear Lead On The Competition

November 30, 2015

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  • By Alyson Clarke
  • with Benjamin Ensor,
  • Audrey Blumstein,
  • Nicole Lesperance

Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US — Bank of America, Chase, Citibank, U.S. Bank, and Wells Fargo. Last year the banks we reviewed achieved very similar overall scores in our benchmark. This year, Bank of America and Wells Fargo broke away from the pack to take a clear lead. And for the third year in a row, Bank of America took the top spot, scoring 81 out of 100.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: Bank Of America And Wells Fargo Lead The Pack
  • Best Practices Of US Banks' Digital Checking Account Sales

  • More Customer Focus, Less Product Focus

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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