Report

2016 Canadian Bank Digital Sales Functionality Benchmark

Scotiabank Takes The Top Spot
November 21st, 2016
With Contributors:
Benjamin Ensor
Mike Chirokas
and Sam Wolken

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account prospects' basic needs and some more advanced needs, Scotiabank t

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