Best Practice Report

2016 US Bank Digital Sales Functionality Benchmark

Bank Of America And Wells Fargo Continue To Lead The Pack

December 9th, 2016
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , Mike Chirokas , Sam Wolken , Rachel Birrell

Summary

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead the pack. And for the fourth year in a row, Bank of America takes our top spot, scoring 82 out of 100. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan for the future.

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