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For eBusiness & Channel Strategy Professionals

2017 Indian Bank Digital Sales Functionality Benchmark

ICICI Bank Leads The Pack, Just Ahead Of Axis Bank

January 30, 2018

Why Read This Report

We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just ahead of Axis Bank's 54. These scores suggest that Indian banks need to improve their digital sales processes. This report helps digital strategy professionals benchmark their digital sales capabilities, identify crucial features and best practices, and plan their future investments.

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Table of Contents

  • Forrester's Digital Sales Functionality Benchmark Methodology
  • The Benchmark: ICICI Bank And Axis Bank Lead
  • Best Practices Of Indian Banks' Savings Account Sales
  • Recommendations

  • Focus On Building An End-To-End Digital Sales Journey
  • How Forrester Can Help

  • Benchmark Your Digital Sales To Identify Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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