Trends Report

2018 Mobile And New Technology Priorities For Marketers

Why Marketers Must Keep Fixing Their Mobile Basics

February 23rd, 2018
With contributors:
Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

After this year's Consumer Electronics Show in Las Vegas, we expect themes like the internet of things (IoT), chatbots, intelligent agents (IAs)— especially Google Assistant — and artificial intelligence (AI) to continue to take center stage at Mobile World Congress 2018 in Barcelona. But these innovative events have a downside: They hype a confusing landscape that threatens to distract B2C marketers from foundational mobile investments. Read this report to understand how, in light of these emerging trends, to prioritize mobile in 2018 and beyond.

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