Trends Report

2019 Customer Advocacy Ratings: Banks And Credit Unions

February 26th, 2020

Summary

Banks that advocate for their customers are more likely to see repeat business. Member-owned firms—or even firms where banking is secondary—are more likely to advocate for their customers and win repeat business than large banks. Customer advocacy is about doing what’s in the customer’s best interest, which pays off in the long run. Financial firms show a wide range of aptitude for customer advocacy.

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