Report

2021 B2C Marketing Priorities In Europe

Focus, Adapt, And Measure To Do More With Less
November 17th, 2020
With Contributors:
Anna Vyshnevska
Melissa Chaudet
and Rachel Birrell

Summary

Europe's 2020 is best described as tumultuous, as both new rules and consumer concerns about their health and finances upset norms and habits. As a result, European B2C marketers have been in a frantically reactive mode all year. On the cusp of 2021, mark

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