Summary
The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 300 business intelligence (BI) professionals. By combining these findings with their own research, organizations can examine buyer behavior and preferences, allowing them to elevate their go-to-market strategy through powerful campaigns, programs, and content. The findings in this report examine how these buyers behave for technology purchases, their involvement at each level of the buying process, their business and vendor selection drivers, and their information requirements in each phase.
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