Summary
Retailers and marketplaces in the US will sell approximately $40 billion in digital advertising in 2022, up from $29 billion in 2021. Retail media represents massive profit potential for retailers, particularly those who have large e-commerce businesses. For endemic brands like consumer packaged goods (CPGs), retail media networks offer valuable first-party and loyalty data at a time when third-party cookie deprecation and increasing consumer privacy concerns threaten to stunt their data-driven marketing efforts. As a result, we expect the market to more than double in the next four years, reaching $85 billion by 2026. This report presents our US retail media forecast for 2022 to 2026.
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