Summary
In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. To improve both their brand perception and ROI, they must increase their focus on customer experience and engage with customers across the lifecycle. This report summarizes the key marketing priorities and challenges for CMOs in 2023 and shares best practices for marketers to stay focused in the months to come.
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