Summary
The global and Asia Pacific (APAC) economies are stabilizing as certainty around inflation, interest rates, and future economic growth rises. But marketing leaders should not take too much solace from the improved macroeconomic environment: Buying behavior and new technologies are undergoing significant shifts, and the specter of economic and political uncertainty still looms. This report outlines three key trends that APAC marketing leaders should consider when developing plans for 2024 and five imperatives that marketing plans need to address to deliver value.
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