Benchmark Report

2024 B2B Marketing Budget Benchmarks: Personnel

October 16th, 2024
With contributors:
Srividya Sridharan , Aidan Doyle , Kate Pierpont

How do B2B marketing organizations distribute their personnel budgets? This report shares benchmark data from Forrester’s Marketing Budgets Survey, 2024, that represents a wide range of organizations to help marketing leaders calibrate their investments. Leaders should use this data as a valuable starting point with the understanding that each organization has unique characteristics and considerations as it pertains to budget allocations.

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