Summary
To improve their brand perception and ROI, B2C marketing decision-makers plan to focus more on customer experience and engage with customers across the lifecycle. At the same time, privacy legislation and technology changes make high-quality consumer data increasingly difficult to access. As a result, B2C marketers struggle to adapt their data strategies for deeper customer understanding and to develop AI capabilities to personalize experiences. We summarize the key B2C marketing priorities and challenges in 2024 and share best practices to stay focused in the months to come.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).