Best Practice Report

AR And Social Media, Part 1: How To Create A Social AR Strategy

March 28th, 2012
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Laura Koetzle , Trisha Mirel , Elizabeth Mucci , David Morrison , Kate Pierpont

Summary

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven fears, questions, and constraints such as “Where will I find the bandwidth and tools to follow blogs?”, “How would I use Twitter?”, and “Too few of my analysts use social media.” This report explains how you can build an effective social AR strategy using the POST (people, objectives, strategy, technology) methodology instead.

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