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For Analyst Relations Professionals

AR And Social Media, Part 1: How To Create A Social AR Strategy

March 28, 2012

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  • By Kevin Lucas
  • with Eric Lobel,
  • Nicola Garvin,
  • Trisha Mirel,
  • Liz Mucci,
  • Allison Hellberg,
  • Daniel Feldman

Why Read This Report

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven fears, questions, and constraints such as "Where will I find the bandwidth and tools to follow blogs?", "How would I use Twitter?", and "Too few of my analysts use social media." This report explains how you can build an effective social AR strategy using the POST methodology instead.

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Table of Contents

  • AR Managers Must Grasp The Relevance Of Social Media To AR
  • AR Finds The Ramifications Of Social Media Confusing
  • The POST Method: A Systematic Approach To Social AR Strategy
  • Step 1: Assess The Capabilities And Needs Of The People
  • Step 2: Align With AR Objectives
  • Step 3: Define The Social AR Strategy
  • Step 4: Select, Deploy, And Use Appropriate Technology

  • Anticipate And Analyze Weaknesses In Your Strategy Development
  • Supplemental Material
  • Related Research Documents

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