Save or Share this Report

For Analyst Relations Professionals

AR And Social Media, Part 1: How To Create A Social AR Strategy

March 28, 2012

Primary author headshot

Authors

  • By Kevin Lucas
  • with Eric Lobel,
  • Nicola Garvin,
  • Trisha Mirel,
  • Liz Mucci,
  • Allison Hellberg,
  • Daniel Feldman

Why Read This Report

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven fears, questions, and constraints such as "Where will I find the bandwidth and tools to follow blogs?", "How would I use Twitter?", and "Too few of my analysts use social media." This report explains how you can build an effective social AR strategy using the POST methodology instead.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • AR Managers Must Grasp The Relevance Of Social Media To AR
  • AR Finds The Ramifications Of Social Media Confusing
  • The POST Method: A Systematic Approach To Social AR Strategy
  • Step 1: Assess The Capabilities And Needs Of The People
  • Step 2: Align With AR Objectives
  • Step 3: Define The Social AR Strategy
  • Step 4: Select, Deploy, And Use Appropriate Technology
  • RECOMMENDATIONS

  • Anticipate And Analyze Weaknesses In Your Strategy Development
  • Supplemental Material
  • Related Research Documents

Recommended Research