AR And Social Media, Part 2: AR In A Social World

April 24th, 2012

With contributors:

Trisha Mirel , Eric Lobel , Frank Gillett , Nicola Garvin , Liz Mucci , Daniel Feldman , Allison Hellberg

Summary

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how. To give us a vision of socially enabled AR, this report pictures a day in the life of an AR manager in three to five years' time, when AR professionals will understand social capabilities perfectly well and will use them naturally and effectively.

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