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For Analyst Relations Professionals

AR And Social Media, Part 2: AR In A Social World

April 24, 2012

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Why Read This Report

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how. To give us a vision of socially enabled AR, this report pictures a day in the life of an AR manager in three to five years' time, when AR professionals will understand social capabilities perfectly well and will use them naturally and effectively.

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Table of Contents

  • AR Managers Must Grasp The Relevance Of Social Media To Their AR
  • The Pros And Cons Of Visualizing A World In Which Social AR Is The Norm
  • Social Scenarios For AR Management
  • Social Scenarios For AR Support To Marketing
  • Social Scenarios For AR Support To Sales
  • Social Scenarios For AR Support To Product Management
  • RECOMMENDATIONS

  • Social Scenarios Identify The Most Productive Platforms
  • Supplemental Material
  • Related Research Documents

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