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For Analyst Relations Professionals

AR Must Evaluate Performance Much Better Through KPIs

May 1, 2020

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Why Read This Report

Industry analyst relations (AR) teams prove their value to business management with performance metrics. So these metrics work best if they measure achievement of AR's formal objectives. Because many vendors select metrics without regard for objectives, they get low value from measurement overhead, fail to demonstrate success, and can't fix weaknesses. AR professionals must know how to choose and use metrics that gauge success of objectives, and in this report, we present a simple method that AR professionals can use to identify them. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • AR Faces A Metrics Nightmare
  • AR Needs Strong KPIs
  • AR Misuses Good KPIs
  • Examples Demonstrate The Good And Bad Of KPI Selection
  • Recommendations

  • Align KPIs With Formal Objectives To Measure Real Achievement
  • Supplemental Material
  • Related Research Documents

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