Skip to main content

Save or Share this Report

For Analyst Relations Professionals

AR Must Evaluate Performance Much Better Through KPIs

May 1, 2020

Primary author headshot


Why Read This Report

Industry analyst relations (AR) teams prove their value to business management with performance metrics. So these metrics work best if they measure achievement of AR's formal objectives. Because many vendors select metrics without regard for objectives, they get low value from measurement overhead, fail to demonstrate success, and can't fix weaknesses. AR professionals must know how to choose and use metrics that gauge success of objectives, and in this report, we present a simple method that AR professionals can use to identify them. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • AR Faces A Metrics Nightmare
  • AR Needs Strong KPIs
  • AR Misuses Good KPIs
  • Examples Demonstrate The Good And Bad Of KPI Selection
  • Recommendations

  • Align KPIs With Formal Objectives To Measure Real Achievement
  • Supplemental Material
  • Related Research Documents

Recommended Research